# INSURANCEMARKET\.AE > Online insurance comparison and brokerage platform for consumers and businesses in the UAE ## At a glance | Field | Value | | --- | --- | | Type | Broker | | Region | EMEA | | Headquarters | Dubai, United Arab Emirates | | Founded | 1995 | | Employees | 201-500 | ## Overview INSURANCEMARKET.AE is a retail insurance brokerage and online comparison platform serving individual and business customers in the United Arab Emirates. The company is operated by AFIA Insurance Brokerage Services LLC, is licensed by the Central Bank of the UAE (License No. 85), and trades under the consumer-facing "Alfred" brand. It has operated in the UAE market since 1995. Customers use the platform to compare and buy personal insurance, including car, home, health, life, travel, pet, bike, yacht, smartphone, cyber, and political-violence coverage, as well as savings plans. Business lines available through the platform include group health, public liability, professional indemnity, workmen's compensation, marine cargo, motor fleet, property and business interruption, contractors' all-risks, drone, and trade-credit coverage. Quotes are sourced from a panel of more than 40 insurance carriers, including GIG, RSA, Tokio Marine, Takaful Emarat, BUPA, Cigna, Allianz, Zurich, AIG, and MetLife. The brokerage's technology platform centers on a proprietary multi-carrier comparison engine and the myAlfred mobile app, which functions as a digital policy wallet for managing coverage, submitting and tracking claims, and requesting renewals. The company also runs a rewards program with more than 150 UAE-based brand partners and maintains a broad local marketing presence, including a Dubai Metro station named after the platform. ## Notable customers - Personal lines \(individual consumers\) - Small and mid\-sized business ## Links - Website: - Directory profile: - Linkedin: - Press/news: - Client portal: --- *Last updated: 2026\-08\-05*