# Insurance\-Arena

> Italian B2B marketplace connecting insurance intermediaries for collaboration and lead generation

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Milan, Italy |
| Founded | 2013 |
| Stage | Growth |
| Employees | 1-10 |
| Funding | Seed |

## Overview

Insurance-Arena (iArena) is a distribution and sales platform for P&C insurance intermediaries in Italy. The company operates a B2B marketplace where agents, brokers, and digital brokers connect to share leads, collaborate on placements, and generate customized insurance offers for their clients.

The platform enables intermediaries to access qualified leads and placement opportunities beyond their existing networks. A companion B2C platform, quellochevoglio.io, allows consumers to input basic insurance information and receive quotes from multiple intermediaries and carriers, creating a B2B2C distribution loop.

Founded in 2013 and based in Milan, iArena raised EUR 745,000 in equity crowdfunding in 2021, with strategic investor DigiTouch contributing EUR 400,000. The B2B marketplace had grown to serve over 3,100 intermediaries by 2022, positioning it as one of the largest Italian communities for insurance distribution professionals.

## Products & services

### B2B Marketplace \(insurance\-arena\.com\)

A digital marketplace for Italian insurance intermediaries to collaborate, share customer leads, and generate tailored insurance offers. Participants receive real-time qualified leads and can compare offerings through a centralized platform visible to all network members.

**Key features:**

- Lead sharing and real\-time qualified lead delivery
- Intermediary\-to\-intermediary collaboration and co\-placement
- Centralized visibility of offerings across the network

*Target users:* Insurance agents, brokers, and digital brokers in Italy

### B2C Platform \(quellochevoglio\.io\)

A consumer-facing insurance comparison and quotation platform where users enter basic insurance information and receive personalized quotes from multiple intermediaries and carriers. Launched in 2021 as part of the B2B2C strategy.

**Key features:**

- Simplified consumer input for insurance quote requests
- Multi\-intermediary quote delivery
- Direct connection between consumers and licensed intermediaries

*Target users:* Italian consumers seeking insurance quotes

## Category & focus

- Subcategories: Digital marketplace, lead generation, intermediary collaboration
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Agents/Agencies, Brokers, Consumers

## Links

- Website: <https://insurance-arena.com>
- Directory profile: <https://insurtechlist.com/companies/insurance-arena/>
- Twitter: <https://twitter.com/insurance_arena>
- Linkedin: <https://it.linkedin.com/company/i-arena>

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*Last updated: 2026\-07\-02*