# InsuDeal

> Korea's first insurance policy secondary market platform

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Seoul, South Korea |
| Founded | 2021 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Seed |

## Overview

InsuDeal is a specialty solutions provider in the Life & Annuity segment, operating South Korea's first secondary market platform for insurance policy trading. The platform connects policyholders who want to liquidate existing life and annuity contracts with buyers seeking investment returns, enabling transactions at prices above standard surrender values.

The platform combines a web-based trading system and mobile applications with a proprietary deep learning valuation engine that calculates fair pricing for each policy based on return rate, maturity refund rate, and remaining coverage period. InsuDeal distributes through a B2B2C model by partnering with tax accountants, financial planners, and insurance agents who present policy trading as an option during client financial planning. Completed transactions are processed at designated insurance company customer service centers via a formal policyholder change procedure.

Founded in 2021 by CEO Lee Nam-su, InsuDeal completed a seed funding round and was preparing for a pre-A round as of early 2026. The company serves the Korean market and has been recognized by Hankyung Magazine as a pioneer in domestic insurance market innovation.

## Products & services

### Insurance Policy Trading Platform

A marketplace for buying and selling existing life insurance and annuity contracts in South Korea. Policyholders sell contracts above standard surrender values; buyers acquire policies at discounted rates with returns payable at maturity.

**Key features:**

- Proprietary deep learning valuation engine assessing each contract's return rate, maturity refund rate, and remaining coverage period
- INSUDEAL Partners program supporting secure, structured transaction workflows for advisor partners
- Consumer and partner mobile applications available on iOS and Android
- Transaction processing through insurance company customer service channels

*Target users:* Policyholders seeking liquidity, individual investors, and professional advisors including insurance agents, financial planners, and tax accountants

## Category & focus

- Subcategories: Insurance Secondary Market, Policy Trading, AI Valuation
- Insurance verticals: Life & Annuity
- Target customers: Consumers, Agents/Agencies

## Links

- Website: <https://www.insudeal.co.kr>
- Directory profile: <https://insurtechlist.com/companies/insudeal/>
- Mobile app \(consumer\): <https://play.google.com/store/apps/details?id=com.insudeal.mobile>
- Mobile app \(partners\): <https://play.google.com/store/apps/details?id=com.pt.insudeal.partner>

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*Last updated: 2026\-07\-12*