# Insapp

> Embedded insurance platform for websites, mobile apps, and financial services companies

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Moscow, Russia |
| Founded | 2018 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Bootstrapped |

## Overview

Insapp is a distribution and embedded insurance platform based in Moscow, Russia that enables banks, digital platforms, and website owners to offer insurance and financial products to their end customers. The company operates as OOO INSAP and serves over 300 partner organizations across the Russian financial services market.

The platform offers three integration models -- a pre-built widget requiring a two-day setup, a white-label REST API integration with a four-day implementation window, and a fully branded custom landing page with a 14-day timeline. Partners gain access to mandatory and voluntary vehicle insurance (OSAGO and KASKO), mortgage insurance, and microcredit products through a single integration, with Insapp handling policy administration, underwriting connectivity, and customer support.

The company counts major Russian financial institutions and digital platforms among its partners, including Alfa-Bank, Gazprombank, MTS Bank, Yandex, and Lukoil. With more than 300 active partner integrations as of mid-2026, Insapp operates as a bootstrapped, privately funded venture with no disclosed external investment rounds.

## Products & services

### Widget Solution

A pre-built embeddable insurance widget that partners can deploy on their websites or mobile apps. Compatible with major CMS platforms including 1C Bitrix, Tilda, Wix, WordPress, and Leadpages. Setup is completed within two days.

**Key features:**

- Pre\-built UI requiring minimal development effort
- CMS compatibility with all major platforms
- Personalized income calculation tools for partners
- Curator support during and after setup

*Target users:* Website owners and digital platform operators

### API Integration

A white-label REST API integration allowing partners to build fully customized insurance storefronts within their own user interfaces. Setup window is four days.

**Key features:**

- Full white\-label customization of the insurance experience
- REST API with real\-time policy issuance
- Custom branding and interface control
- Support for multiple partner monetization models

*Target users:* Banks, financial institutions, and technology platforms

### Custom Landing Page

A fully branded standalone landing page developed by Insapp for partners who prefer a hosted distribution channel. Implementation takes 14 days.

**Key features:**

- Fully hosted branded landing page
- Managed by Insapp with no ongoing development required
- Tailored visual design per partner

*Target users:* Banks and financial platforms seeking a turnkey distribution solution

## Category & focus

- Subcategories: Embedded Insurance, White\-Label Platform, API Integration
- Insurance verticals: P&C Personal
- Target customers: Carriers, Agents/Agencies, Consumers

## Notable customers

- Alfa\-Bank
- Gazprombank
- MTS Bank
- Yandex
- Lukoil

## Links

- Website: <https://insapp.ru>
- Directory profile: <https://insurtechlist.com/companies/insapp/>

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*Last updated: 2026\-06\-30*