# Inka Insurance > AI\-powered insurance advisory for individual consumers in India ## At a glance | Field | Value | | --- | --- | | Type | Broker | | Region | APAC | | Headquarters | Jodhpur, India | | Founded | 2023 | | Employees | 1-50 | ## Overview Inka Insurance is a retail insurance brokerage serving individual consumers in India, focusing on term life, health, and critical illness coverage. Operating as an IRDAI-regulated advisory broker, the company targets urban professionals -- software engineers, product managers, founders, consultants, and corporate employees -- who encounter complexity and limited personalization in the traditional insurance market. Originally launched as InsurancePadosi, the company rebranded in March 2025 to reflect its pan-India expansion goals. The brokerage distributes coverage through partnerships with 16+ major Indian insurance carriers, including HDFC Life, ICICI Lombard, TATA AIG, Niva Bupa, SBI Life, and Aditya Birla. It serves customers across Bangalore, Mumbai, Gurgaon, and Indore through a direct-to-consumer digital model. For NRI customers purchasing term insurance for India-based family members, the platform highlights cost savings compared to overseas policies. Inka built two proprietary technology tools: the Inka Insurance Report (IIR), an AI-driven analysis system that evaluates 2,400+ customer data points including family profile, credit history, and demographics to produce personalized recommendations within 60 seconds; and Vaani AI, a 24/7 conversational assistant that guides customers through coverage options. The company was founded by Vaibhav Kathju, Abhay Singh, and Gaurav Gupta, and has served 80,000+ customers since launch. Funding includes a pre-seed round led by Antler with participation from angel investors Hemant Kaul (former CEO, Bajaj Allianz) and Satish Pillai (former CEO, TransUnion CIBIL). ## Products & services ### Insurance Advisory **Key features:** - Inka Insurance Report \(IIR\) \-\- proprietary AI\-driven analysis covering 2,400\+ data points for personalized coverage recommendations in 60 seconds - Vaani AI \-\- 24/7 conversational assistant for insurance guidance and coverage comparison - Non\-commission advisory model with transparent pricing and no sales pressure ### Insurance Placement **Key features:** - Term life insurance placement for individuals and NRI customers - Health insurance from partners including Care Health, Niva Bupa, HDFC ERGO, and ICICI Lombard - Critical illness coverage placement through carrier network ### Claims Advocacy **Key features:** - End\-to\-end claims assistance from submission through resolution - Expert support during carrier interactions ## Notable customers - Technology \(software engineers, product managers\) - Professional Services \(consultants, founders, doctors\) - Corporate Employees - Non\-Resident Indians \(NRI term insurance\) ## Links - Website: - Directory profile: - Linkedin: --- *Last updated: 2026\-07\-15*