# In Clear Terms

> Insurance document simplification through legal design and plain language

## At a glance

| Field | Value |
| --- | --- |
| Category | Document Management |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Paris, France |
| Founded | 2020 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

In Clear Terms is a document management solutions provider for insurers and financial services firms, focused on converting complex contractual documents -- general conditions, policy terms, and coverage summaries -- into clear, structured user guides. The company serves B2B clients primarily in the French insurance market, working with carriers across both L&A and P&C lines.

The company delivers its services through a methodology combining legal design, UX writing, and plain language principles. Engagements range from single-document transformation projects to multi-year programmes covering four or more products annually. Founded in 2020 as a spinoff from Blue Neurones, a Paris-based marketing and communications agency, the firm operates as a bootstrapped entity.

In Clear Terms has demonstrated market traction with major French insurance groups, including AXA France, BPCE Assurances, Macif, Wakam, and AG2R La Mondiale. The company received recognition as a 2025 laureate of the French ASSURTECH accelerator and won the Grand Prize at the 2024 Cas d'OR de l'Experience Client Assurance awards alongside AXA France.

## Products & services

### Tabletop \(Coaching and Training\)

Collaborative coaching programme consisting of three two-hour workshops with client stakeholders. Designed to build internal capability for document simplification.

**Key features:**

- Structured workshop format with client teams
- Methodology transfer for internal adoption
- Starting at EUR 5,000 HT

*Target users:* Insurance carrier teams responsible for policy documentation and customer communications

### Contrat Pilote \(Pilot Contract\)

Complete transformation of a single contractual document following the In Clear Terms methodology. Delivered as a standalone project.

**Key features:**

- End\-to\-end document analysis and redesign
- Application of legal design and plain language principles
- Custom quote\-based pricing

*Target users:* Carriers seeking to validate the approach before a broader programme commitment

### Programme \(Delegated Management\)

Multi-year strategic engagement covering a minimum of four products per year, with ongoing support and knowledge transfer.

**Key features:**

- Annual retainer model for sustained document transformation
- Digital tool licensing included
- Minimum four products per year scope

*Target users:* Large insurance groups undertaking systematic simplification of their contractual document portfolio

## Category & focus

- Subcategories: Legal design, UX writing, plain language, policy document simplification
- Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial
- Target customers: Carriers

## Notable customers

- AXA France
- La Banque Postale Assurances
- Macif
- BPCE Assurances
- AG2R La Mondiale
- Wakam

## Links

- Website: <https://www.inclearterms.com>
- Directory profile: <https://insurtechlist.com/companies/in-clear-terms/>
- Careers: <https://www.inclearterms.com/careers>
- Linkedin: <https://fr.linkedin.com/company/in-clear-terms>

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*Last updated: 2026\-06\-29*