# IMD\.Mitra

> Agency management platform for insurance brokers and agents in India

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | India |
| Founded | 2021 |
| Stage | Growth |
| Funding | Bootstrapped |

## Overview

IMD.Mitra is an agency management platform for insurance brokers, corporate agents, insurance marketing firms (IMFs), and individual agents operating in India's P&C distribution market.

The platform provides quote comparison and instant policy issuance through direct API integrations with 15+ Indian P&C insurers, including ICICI Lombard, HDFC Ergo, Bajaj Allianz, and New India Assurance. AI-powered OCR automates policy data entry; additional modules handle renewal reminders, commission calculation, client relationship management, a no-code lead generation website builder, and a branded mobile app for field agents. The platform is delivered as SaaS and hosted on AWS.

IMD.Mitra was founded in 2021 by Sandeep Nanda (formerly CTO at RenewBuy, 20+ years in insurance technology) and Sarita Dua (formerly at HDFC Bank and RenewBuy, 18+ years in insurance distribution). The company holds ISO 27001:2022 certification, is Startup India certified, and is a member of the India Insurtech Association. IMD.Mitra operates as the flagship product of PermuteHQ, an AI-first software development firm.

## Products & services

### Agency Management Platform

A 360 degree cloud-based platform for insurance brokers and agents covering the full operational workflow from lead capture to policy issuance and ongoing client management.

**Key features:**

- AI\-driven OCR for automatic policy data entry from scanned documents, reducing manual entry time
- Direct API connections to 15\+ Indian P&C insurers for live quote comparison and one\-click online policy issuance
- Renewal reminder and follow\-up automation for expiring policies
- Commission computation, reconciliation, and receivables tracking
- CRM with role\-based access control and hierarchical team structures
- No\-code website builder for agent lead generation and digital presence
- Branded mobile app \(Android\) for self\-service agent operations

*Target users:* Insurance brokers, corporate agents, IMFs, consolidators, and individual agents in India

## Category & focus

- Subcategories: Agency Management, Commission Management, Digital Distribution
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Brokers, Agents/Agencies

## Links

- Website: <https://imdmitra.com>
- Directory profile: <https://insurtechlist.com/companies/imd-mitra/>
- Mobile app: <https://play.google.com/store/apps/details?id=com.imdmitra.app>
- Parent company: <https://permutehq.com>

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*Last updated: 2026\-07\-08*