# illustrate inc

> Cloud\-based point\-of\-sale software for life insurance and annuity carriers

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Toronto, Ontario, Canada |
| Founded | 1989 |
| Stage | Established |
| Employees | 11-50 |
| Funding | Acquired |

## Overview

Illustrate Inc is a point-of-sale software provider for life insurance and annuity carriers in North America. The company builds modular, cloud-based solutions that support the full sales cycle -- from quoting and illustrations through to eApplications and underwriting workflows. Founded in 1989, the company is 100% Canadian owned and operated, with offices in Toronto, Ontario and Overland Park, Kansas.

The company delivers its solutions through the OPUS platform, a low-code, modular system that integrates with existing legacy policy administration environments or deploys as a complete end-to-end implementation. The platform covers illustrations and quoting, eApps and forms, underwriting workflow tools, financial sales tools, and a user portal. Integrations with Microsoft Azure, Amazon Web Services, and third-party identity and e-signature services (OneSpan, DocuSign) support enterprise deployments.

In September 2023, Illustrate Inc was acquired by Thinktum Inc of Waterloo, Ontario, combining low-code and no-code capabilities for insurance carriers and insurtechs. The company counts Co-operators, Empire Life, Foresters Financial, and American Fidelity International among its customers.

## Products & services

### OPUS Platform

A modular, low-code platform covering the end-to-end life insurance and annuity sales and underwriting process. Carriers can deploy individual modules or the full suite, with integration to existing legacy systems.

**Key features:**

- Illustrations and quoting engine with support for complex calculations, solves, and product\-specific reports
- eApplications and forms with "In Good Order" validations and guided user experience
- Underwriting workflow tools designed for efficiency across carrier teams
- Financial tools for simplifying sales journeys and advisor workflows
- Centralized user portal with access management and reporting
- Cloud infrastructure on Microsoft Azure and Amazon Web Services

*Target users:* Life insurance and annuity carriers in the US and Canada

### OPUS Mobile

Mobile point-of-sale solution for life insurance advisors and agents.

*Target users:* Field agents and advisors

### OPUS Connect

Integration middleware for connecting the OPUS platform to legacy policy administration and third-party systems.

*Target users:* IT and operations teams at life insurance carriers

## Category & focus

- Subcategories: Point\-of\-Sale Software, Illustrations & Quoting, eApplications, Underwriting Tools
- Insurance verticals: Life & Annuity
- Target customers: Carriers

## Notable customers

- Co\-operators
- Empire Life
- Foresters Financial
- FCSLA Life
- CUMIS Group Limited
- American Fidelity International \(Bermuda\)
- SPJST \(Slovenian Fraternal Life Insurance Society\)

## Links

- Website: <https://www.illustrateinc.com>
- Directory profile: <https://insurtechlist.com/companies/illustrate-inc/>
- Careers: <https://www.illustrateinc.com/careers/>
- Contact: <https://www.illustrateinc.com/contact/>
- Linkedin: <https://www.linkedin.com/company/illustrate-inc/>

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*Last updated: 2026\-06\-16*