# ICE Acturis Group

> Insurance SaaS platforms for brokers, carriers, and MGAs across 40\+ countries

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | London, UK |
| Founded | 2000 |
| Stage | Enterprise |
| Employees | 1000+ |
| Funding | PE-Backed |

## Overview

ICE Acturis Group is a multi-brand insurance software company delivering SaaS platforms for policy administration, claims management, and e-trading to brokers, carriers, MGAs, and TPAs across the UK, Europe, North America, and beyond. The group operates seven specialized subsidiaries under a shared technology strategy, serving over 100,000 users in more than 40 countries.

The group's product portfolio spans the full insurance distribution and administration lifecycle. The flagship Acturis platform handles e-trading and broker management in the UK and Ireland, while ICE-Tech provides an AI-native policy and claims management suite with modules for policy, claims, assistance, analytics, digital engagement, and billing. Regional subsidiaries cover Germany, France, Canada, and the US market through Broker Buddha, a digital client engagement platform for insurance agencies.

Astorg, a European private equity firm, increased its stake to 52% in July 2024, with co-founders David McDonald and Theo Duchen retaining significant minority positions. In the UK, over 850 partners transact more than GBP 18.5bn in premium annually on the Acturis platform. The company received the Queen's Award for Enterprise in 2012 and was recognized as a Great Place to Work in 2024.

## Products & services

### Acturis Platform \(UK & Ireland\)

E-trading and broker management platform for the UK and Irish insurance market.

**Key features:**

- 32,000\+ active users across brokers and carriers
- Powers eight of the top 10 UK insurer extranets
- Over 850 partners transacting GBP 18\.5bn in premium annually
- Integrated carrier connectivity and quote\-to\-bind workflows

*Target users:* UK and Irish insurance brokers, carriers

### ICE\-Tech

AI-native modular SaaS platform for policy, claims, and operations management, combining the former ICE InsureTech and Nordic Insurance Software (NIS) brands.

**Key features:**

- ICE Policy: Policy administration system
- ICE Claims: Claims management with Alice AI, an embedded AI assistant
- ICE Digital: Customer\-facing digital engagement portal
- ICE Analytics: Business intelligence and reporting
- ICE Assistance: Assistance management capabilities
- ICE Billing/Rating: Integrated billing and rating
- Rapid deployment model measured in weeks rather than years

*Target users:* Insurers, MGAs, TPAs in Europe and global markets

### Acturis Deutschland

Integrated software and pricing platform for German insurance brokers and carriers.

*Target users:* German insurance brokers and carriers

### Acturis Canada

Broker management platform for the North American market, incorporating the former Power Broker and Brovada products.

**Key features:**

- AI\-enhanced services launched in 2026
- Supports MGA client onboarding
- Compliant with Canadian market requirements

*Target users:* Canadian insurance brokers, MGAs

### Acturis France

End-to-end online platform for French insurers and brokers.

*Target users:* French insurance brokers and carriers

### Add Value Assurances

French commercial e-trading platform with an established broker network.

**Key features:**

- 3,000\+ broker network in France
- Commercial lines e\-trading

*Target users:* French commercial insurance brokers

### Broker Buddha

US-based digital client engagement platform for insurance agencies.

**Key features:**

- Application Builder and Interactive Smart Form Library
- Single\-entry using ACORD forms
- RESTful API for system integrations
- Reduces average application cycle to 3\.5 days; saves approximately 1 hour per application

*Target users:* US insurance agencies and brokers

## Category & focus

- Subcategories: Policy Administration, Claims Management, e\-Trading, Broker Management, Digital Client Engagement
- Insurance verticals: P&C Commercial, P&C Personal, Specialty/E&S
- Target customers: Carriers, Brokers, MGAs/MGUs, TPAs

## Notable customers

- Brit Insurance \(launched on Acturis for SME cyber cover, May 2026\)
- Merit Insurance Brokers \(Acturis Canada\)
- Soplex Solutions d'Assurance \(first Quebec MGA on Acturis Canada\)

## Links

- Website: <https://acturisgroup.com>
- Directory profile: <https://insurtechlist.com/companies/ice-acturis-group/>
- Ice\-tech: <https://www.ice-tech.com>
- Broker buddha: <https://brokerbuddha.com>
- Acturis canada: <https://acturis.ca>
- Acturis platform: <https://www.acturis.com>

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*Last updated: 2026\-05\-12*