# Hyke

> Insurance decision\-support software for employees and employers, helping people choose coverage with confidence\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Portland, Maine |
| Founded | 2023 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Hyke is a benefits decision-support platform for employers and employees, serving the health, group benefits, life, and P&C insurance markets. The platform was formed in August 2023 through an all-stock merger of MyHealthMath (a US-based health benefits decision tool) and Sherpa (a UK-based life and P&C insurance decision platform), combining complementary capabilities into a single global solution. The legal entity is Insurance Decisions Technologies, Inc., headquartered in Portland, Maine.

The platform delivers personalized plan recommendations during open enrollment, continuous year-round support, and a proprietary Protection Score that models each employee's insurance needs based on demographics and coverage gaps. Hyke integrates into employer benefit workflows with minimal setup, offering a guided five-minute experience that employees can access at any time. The platform operates as SaaS and is distributed through carrier and broker partnerships.

Hyke has raised USD 7.01M in seed-stage funding from investors including Harvard Pilgrim Health Care, Jennus Innovation, M Venture Partners, Maine Technology Institute, and NeoNet Capital. In February 2026, the company received a strategic investment from Aviva and follow-on funding from Unum, both longstanding distribution partners. Partners report that 86% of employees rate Hyke as a positive enrollment experience.

## Products & services

### Benefits Enrollment Guidance

A personalized decision-support tool that guides employees through plan selection during open enrollment periods. The platform requires minimal employer setup and is available 24/7/365.

**Key features:**

- Personalized plan recommendations based on employee profile
- Quick, easy\-to\-use interface with five\-minute guided experience
- Year\-round availability beyond annual enrollment windows

*Target users:* Employees selecting health and benefits coverage; HR/benefits administrators

### Protection Score

Hyke's proprietary scoring capability that quantifies how much insurance protection an individual needs based on their personal situation, demographics, and existing coverage gaps.

**Key features:**

- First\-of\-its\-kind protection gap measurement
- Increases plan switching rates \(employees are 3\.5x more likely to switch plans\)
- Average savings of USD 1,500 per employee per year on health plan costs

*Target users:* Employees, Employers, and benefit brokers seeking data\-driven guidance

### Healthcare Plan Comparison Tools

A plan comparison interface that presents available options with personalized insights to help employees evaluate trade-offs between coverage options.

**Key features:**

- Side\-by\-side plan comparison
- Personalized insights tailored to individual employee profiles
- Simplified presentation of complex coverage data

*Target users:* Employees during open enrollment

## Category & focus

- Subcategories: Benefits Decision Support, Enrollment Guidance, Risk Scoring
- Insurance verticals: Health, Group Benefits, Life & Annuity, P&C Personal
- Target customers: Employers, Carriers, Brokers

## Notable customers

- Unum
- Colonial Life
- Point32Health
- Bolttech
- Healthee
- HSA Bank
- Ryan Specialty

## Links

- Website: <https://letshyke.com>
- Directory profile: <https://insurtechlist.com/companies/hyke/>
- About: <https://letshyke.com/about-hyke/>
- Linkedin: <https://www.linkedin.com/company/letshyke>

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*Last updated: 2026\-06\-14*