# Huize Insurance > Technology\-driven online insurance marketplace connecting carriers, partners, and consumers across Asia ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | APAC | | Headquarters | Shenzhen, China | | Founded | 2006 | | Stage | Enterprise | | Employees | 501-1000 | | Funding | Public | ## Overview Huize Holding Limited (NASDAQ: HUIZ) operates a technology-driven online insurance distribution platform serving consumers, distribution partners, and insurance carriers across mainland China, Hong Kong, Vietnam, and Singapore. The platform functions as a three-sided marketplace, enabling consumers to compare and purchase life, health, accident, property & casualty, and travel insurance products from over 100 partnered carriers. The platform is built on proprietary AI systems -- the Beidou Data Engine and Cube Algorithm Engine -- which power personalized product recommendations, risk scoring, and intelligent underwriting. In February 2025, Huize integrated the DeepSeek R1 model into its consumer-facing services, becoming the first insurance platform to do so, achieving 300% greater recommendation efficiency and 91% accuracy in product matching. The platform operates under licensed brokerage authority (CBIRC License #260957000000800) and through its international brand Poni Insurtech, which holds a Financial Adviser and Exempt Insurance Broker license from the Monetary Authority of Singapore. As of March 2025, Huize had served 11.0 million cumulative insurance clients. Full-year 2024 gross written premiums reached RMB 6,158.6M, with first-year premiums hitting a record RMB 3,421.0M (up 30.5% year-over-year). International revenue, driven by Vietnam operations through its Global Care acquisition and the Singapore expansion, accounted for approximately 48% of total group revenue by 2025. The company went public on NASDAQ in February 2020, raising approximately USD 55M. ## Products & services ### Digital Insurance Marketplace An online platform where consumers can compare, select, and purchase insurance products from over 100 carrier partners. AI-powered product matching delivers personalized recommendations, with zero-deductible and guaranteed-renewal features highlighted across health and life product lines. **Key features:** - AI\-powered product comparison and personalized recommendations - Instant application and digital policy issuance - 24/7 customer service with hotline support *Target users:* Individual consumers and mass\-affluent buyers in China and Southeast Asia ### Critical Illness Insurance \(Darwin Critical Care\) A portfolio of 14 customized critical illness products developed in partnership with PICC Life Insurance and Ruihua Health Assurance, targeting young mass-affluent consumers seeking comprehensive coverage. **Key features:** - 14 customized product variants - Carrier partnerships with PICC Life and Ruihua Health Assurance - High\-value coverage for serious illness diagnoses *Target users:* Mass\-affluent individuals in mainland China ### Health Insurance Tiered health insurance offerings covering basic medical, supplemental, high-end medical, and demographic-specific options (adult, child, elderly). Emphasis on zero deductibles and guaranteed renewability. **Key features:** - Multiple coverage tiers for varying budgets and needs - Zero deductible and guaranteed renewal options - Age\-specific plan configurations *Target users:* Individual consumers across age groups ### Life Insurance Term life, permanent life, and annuity products with wealth accumulation features, serving long-term financial protection and savings objectives. **Key features:** - Term, permanent, and annuity product types - Integrated wealth accumulation components - Digital application and policy management *Target users:* Individuals seeking long\-term protection and savings ### Travel Insurance Domestic and international trip coverage available through the platform, targeting consumers planning short-term travel. **Key features:** - Domestic and international trip coverage - Integrated with core marketplace experience - Rapid policy issuance *Target users:* Individual travelers ### Claims Support \(Xiaoma Claims\) Post-sale claims assistance and settlement support integrated into the platform ecosystem, supporting policyholders through the claims process. **Key features:** - Guided claims submission - Settlement support services - Integration with carrier claim systems *Target users:* Existing policyholders across product lines ### Policy Management Suite Digital tools for policy storage, retrieval, modification, and renewal, enabling policyholders to manage their coverage through the platform. **Key features:** - Digital policy storage and retrieval - Modification and renewal workflows - Integrated with the consumer app *Target users:* Existing Huize insurance clients ## Category & focus - Subcategories: Digital Insurance Marketplace, AI\-Powered Recommendations, Embedded Insurance - Insurance verticals: Life & Annuity, Health, P&C Personal, Specialty/E&S - Target customers: Consumers, Carriers, Brokers ## Notable customers - PICC Life Insurance \(carrier partner, critical illness product co\-development\) - CPIC P&C \(carrier partner, student accident insurance co\-development\) - Ruihua Health Assurance \(carrier partner, critical illness products\) ## Links - Website: - Directory profile: - Careers: - Linkedin: - Investor relations: --- *Last updated: 2026\-06\-08*