# HelloSafe

> Insurance and financial product comparison platform for Canadian consumers

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Montreal, Quebec, Canada |
| Founded | 2020 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

HelloSafe is a financial product comparison platform for consumers, enabling side-by-side comparison of insurance products across auto, home, health, life, travel, pet, disability, critical illness, and mortgage categories. The platform operates across Canada and is part of an international network active in over 35 countries across five continents.

The platform runs on proprietary real-time calculation and matching technology that allows users to compare coverage, pricing, and discounts from multiple providers without submitting personal data. Results are returned in approximately 30 seconds. HelloSafe generates revenue through referrals to 200+ integrated financial product providers and does not charge consumers for access.

Founded in 2020 and based in Montreal, the company raised a Seed round of USD 3.07M-4.2M in September 2022 from OneRagtime and Kima Ventures, with participation from Blue Venture Fund. The platform has a 4.8/5 rating from over 637 user reviews and has been cited in outlets including The Globe and Mail, Toronto Star, CBC, and the Financial Post.

## Products & services

### Insurance Comparison

Side-by-side comparison tool covering auto, home, travel, health, life, pet, disability, critical illness, boat, and mortgage insurance. Users enter coverage requirements and receive ranked results from partner insurers.

**Key features:**

- Anonymous comparison \(no personal data collected\)
- Real\-time pricing from 200\+ provider integrations
- Coverage and discount breakdowns across multiple carriers

*Target users:* Canadian consumers shopping for personal insurance products

### Credit and Loan Comparison

Comparison tool for personal loans, auto loans, motorcycle loans, mortgages, student loans, commercial loans, debt consolidation, and bad credit options.

**Key features:**

- Rate and term comparisons across lenders
- Coverage of secured and unsecured loan categories
- Access to specialist providers for non\-standard credit

*Target users:* Canadian consumers seeking financing products

### Savings and Investment Comparison

Broker and investment platform comparisons including GICs, TFSAs, RRSPs, stock market access, forex, and cryptocurrency platforms.

**Key features:**

- Structured comparison of registered and non\-registered savings accounts
- Access to broker and self\-directed investing platforms
- Includes alternative asset categories \(crypto, NFTs, real estate\)

*Target users:* Canadian consumers managing savings and investments

### Financial Tools and Calculators

A suite of calculators for loans, salary estimation, benefit allocations, and invoice generation, complemented by editorial guides on insurance and financial products.

**Key features:**

- Loan and mortgage repayment calculators
- Salary and allocation estimators
- Insurance guides and educational resources

*Target users:* Canadian consumers and editorial/media partners

## Category & focus

- Subcategories: Insurance comparison, financial product marketplace, consumer aggregator
- Insurance verticals: P&C Personal, Health, Life & Annuity, Specialty/E&S
- Target customers: Consumers

## Notable customers

- Foxquilt \(Ontario insurance, April 2022\)
- Zensurance \(May 2022\)
- Oxio \(internet services, July 2022\)
- YouSet \(home and auto insurance, Quebec and Ontario, February 2024\)

## Links

- Website: <https://hellosafe.ca>
- Directory profile: <https://insurtechlist.com/companies/hellosafe/>
- Blog: <https://hellosafe.ca/en/blog>
- Linkedin: <https://www.linkedin.com/company/hello-safe/>
- Press/news: <https://hellosafe.ca/en/media>

---

*Last updated: 2026\-06\-15*