# Grupo Hinova

> Vehicle protection and claims management technology solutions for Brazil's insurance and membership organizations\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Belo Horizonte, Minas Gerais, Brazil |
| Founded | 2007 |
| Stage | Established |
| Employees | 201-500 |
| Funding | Bootstrapped |

## Overview

Grupo Hinova is a Brazilian software provider specializing in vehicle protection association management and claims technology. Founded in 2007 by three university students, Hinova has grown into an established player serving approximately 15,000 clients across vehicle protection, membership organizations, and third-sector institutions. The company operates from Belo Horizonte with satellite offices in Goiânia and maintains a staff of approximately 300 professionals.

Hinova's core competency lies in transforming insurance and membership operations into digital workflows. The company's technology platform powers vehicle tracking, claims management, membership administration, and financial services for protection associations and cooperatives across Brazil. Its product portfolio spans claims management systems (PowerCRM, SGA), payment processing solutions, IoT connectivity services, and specialized insurance products including vehicle reserve funds, health coverage, and assistance programs.

The company operates as a holding with 12 subsidiary divisions, each serving distinct market segments. With over 15,000 active clients and a presence in Brazil's insurance ecosystem (including sponsorship of Insurtech Brasil 2026), Hinova represents one of Brazil's established vehicle protection and membership technology providers.

## Products & services

### PowerCRM

Specialized customer relationship management system designed for vehicle protection associations.

**Key features:**

- Member portal and communication tools
- Claims tracking and workflow management
- Membership data management

*Target users:* Vehicle protection associations, membership organizations

### SGA \(Third\-Sector Organization Management System\)

Comprehensive management platform for NGOs, cooperatives, and membership-based organizations.

**Key features:**

- Administration and member management
- Financial tracking and billing
- Mobile applications for members and administrators

*Target users:* NGOs, cooperatives, membership organizations

### Hinova Payments & Financial Solutions

Payment processing and working capital services for membership organizations and financial institutions.

**Key features:**

- \*\*Hinova Pay PJ\*\*: Digital banking for businesses
- \*\*Hinova Cash\*\*: Receivables financing
- \*\*Hinova Payments\*\*: Payment processing platform
- \*\*Hinova Cobrança\*\*: Collection services

*Target users:* Financial institutions, membership organizations, merchants

### Hinova Conecta

IoT and M2M connectivity platform for device management and vehicle tracking.

**Key features:**

- M2M chip management
- Location tracking and device monitoring
- Hardware trackers \(HE\-114, HE\-212 models\)
- Árya device management platform

*Target users:* Vehicle protection services, logistics companies, tracking services

### Insurance & Benefits Products

Comprehensive coverage programs including vehicle protection, health, and assistance services.

**Key features:**

- Vehicle reserve funds and repair coverage
- Health and dental insurance
- Pet assistance and funeral services
- Residential and personal accident coverage
- Hinova Mais integrated benefits program

*Target users:* Association members, individuals, employers

### Consulting Services

Process optimization and certification support for organizations implementing ISO 9001 standards and workflow automation.

*Target users:* Enterprises, membership organizations

## Category & focus

- Subcategories: Vehicle protection management, Claims processing, Membership administration, Payment processing
- Insurance verticals: P&C Personal, Specialty/E&S, Health
- Target customers: Carriers, Brokers, MGAs, Insurance associations, Cooperatives

## Notable customers

- Vehicle protection associations
- Cooperatives and credit unions
- NGOs and third\-sector organizations
- Trade unions and labor associations
- Condominiums and property management companies

## Links

- Website: <https://hinova.com.br>
- Directory profile: <https://insurtechlist.com/companies/grupo-hinova/>
- Youtube: <https://www.youtube.com/channel/UC6fhLv9hcIxyzfe_7EzDJMQ>
- Linkedin: <https://br.linkedin.com/company/grupohinova>

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*Last updated: 2026\-06\-13*