# GoodRich > App\-based insurance comparison and policy management platform in South Korea ## At a glance | Field | Value | | --- | --- | | Type | Broker | | Region | APAC | | Headquarters | Seoul, South Korea | | Founded | 2015 | ## Overview GoodRich is a consumer-facing insurance comparison and policy management brokerage serving the South Korean market through a mobile application. Founded in 2015 as Rich and Co., the company rebranded to GoodRich in July 2023, adopting its primary service name as the corporate identity. The platform operates across both non-life (P&C) and life insurance product lines, providing Korean consumers access to products from 25 major insurance providers. The platform connects users to 13 non-life and 12 life insurance companies, including MG Non-life Insurance, KB Non-life Insurance, and Samsung Fire & Marine Insurance. Users can compare coverage options and premiums across these providers, view and manage all their policies in one location, and file insurance claims directly through the app. The service also includes a family insurance inquiry function that provides a consolidated view of coverage across all household members. GoodRich holds an institutional investment from JC Partners and ranked 2nd in Korea insurtech rankings in 2023. The company distributes its application via iOS App Store and Google Play, targeting Korean individual consumers who manage multiple insurance policies across carriers. ## Notable customers - Personal insurance buyers - Families managing multiple insurance policies across carriers ## Links - Website: - Directory profile: - App store: - Google play: --- *Last updated: 2026\-07\-12*