# Glassbox

> Digital experience analytics for insurance, banking, and financial services

## At a glance

| Field | Value |
| --- | --- |
| Category | Data & Analytics |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Petah Tikva, Israel |
| Founded | 2010 |
| Stage | Growth |
| Employees | 201-500 |
| Funding | PE-Backed |

## Overview

Glassbox is a digital experience analytics platform serving insurance carriers, banks, and financial institutions. The platform captures 100% of user sessions across web and mobile channels, enabling organizations to detect digital friction, identify fraud patterns, and optimize customer journeys. Insurance use cases include policyholder self-service portals, claims submission workflows, and agent tooling analytics.

The platform uses tagless data collection -- no code modifications are required to begin recording user interactions. AI-powered behavioral analytics surface anomalies, struggle signals, and fraud indicators in real time. Deployment options include cloud-hosted SaaS, private cloud, and on-premises installations for organizations with strict data residency requirements.

Founded in Israel in 2010 (originally as Clarisite, rebranded in 2016), Glassbox serves over 350 enterprise customers globally, including major financial institutions across North America, Europe, and Asia-Pacific. The company listed on the Tel Aviv Stock Exchange in 2021 at a valuation of approximately USD 500 million, was taken private by PE firm Alicorn in May 2024, and received a minority investment from Poalim Equity (Bank Hapoalim) in August 2025.

## Products & services

### Core Analytics Platform

Complete session capture and replay for web and mobile with AI-powered behavioral analysis.

**Key features:**

- 100% session capture via tagless data collection \(no code modifications required\)
- Session replay with configurable PII redaction for regulatory compliance
- Behavioral anomaly detection and real\-time struggle identification
- Funnel analysis and conversion optimization reporting
- Interaction maps and heatmaps across all tracked pages

*Target users:* Digital product managers, UX teams, compliance officers at insurance carriers and financial institutions

### Insurance & Financial Services Analytics

Capabilities specific to insurance workflows and regulated industry compliance.

**Key features:**

- Policyholder digital journey tracking across quote, bind, and service touchpoints
- Claims portal friction detection and drop\-off analysis
- Fraud pattern identification through behavioral session analysis
- Regulatory audit trail maintenance with digital record keeping
- Agent and advisor portal analytics for backend tool optimization

*Target users:* Claims operations, digital transformation teams, fraud management, compliance teams

### AutonomousCXT \(AI Experience Optimization\)

AI-driven automated experience optimization and decision-making platform, powered by the CXBrain engine.

**Key features:**

- Automated identification and resolution of digital friction points
- Real\-time response triggers for struggling user sessions
- AI\-assisted insights generation via the Insights Assistant
- Rapid Response module for immediate struggle intervention

*Target users:* Digital operations and customer experience teams

### Glassbox Accessibility

Real-time accessibility monitoring integrated with digital experience analytics.

**Key features:**

- Continuous accessibility compliance monitoring across digital channels
- Automated remediation workflow generation
- Combined accessibility and behavioral analytics reporting

*Target users:* Compliance and accessibility teams at regulated organizations

## Category & focus

- Subcategories: Digital Experience Analytics, Behavioral Analytics, Session Replay, Fraud Detection
- Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity, Health
- Target customers: Carriers, Brokers, MGAs/MGUs

## Notable customers

- SoFi
- Discover
- Bank Leumi
- Credit\.com
- Sainsbury's
- Singapore Airlines
- Verizon
- An Post Insurance

## Links

- Website: <https://www.glassbox.com>
- Directory profile: <https://insurtechlist.com/companies/glassbox/>
- About: <https://www.glassbox.com/about-us/>
- Careers: <https://www.glassbox.com/careers/>
- Linkedin: <https://www.linkedin.com/company/glassbox-solutions>
- News/press: <https://www.glassbox.com/news/>
- Insurance/fsi: <https://www.glassbox.com/fsi-analytics/>

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*Last updated: 2026\-05\-12*