# GeneXon

> ERP systems and mobile apps for insurance agencies in South Korea

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Seoul, South Korea |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

GeneXon is an agency management software provider for insurance agencies in South Korea. The company develops ERP systems and mobile applications designed specifically for Korean insurance agencies, covering personnel management, customer and contract tracking, and performance reporting.

The flagship product, New SmartGA, is a mobile and web-based ERP that extends typical desktop agency management functions to Android smartphones. A second product, GA Enter, handles commissioning workflows and new member recruitment for agencies. Both applications are distributed through the Google Play Store.

The company serves the domestic South Korean insurance agency market and operates on a bootstrapped basis with an employee base in the 11-50 range. Active product listings on the Google Play Store confirm an operational presence in the Korean insurance software sector.

## Products & services

### New SmartGA

Mobile and web-based agency management ERP for insurance agencies. Enables agency staff to access and manage personnel records, customer data, contracts, and performance metrics via Android smartphones, replacing reliance on PC-only systems.

**Key features:**

- Personnel and staff management
- Customer and contract management
- Performance analytics and reporting
- Mobile access via Android

*Target users:* Insurance agency managers and staff

### GA Enter

Mobile application for managing insurance agency commissioning and recruitment processes. Supports calculation of commissions, tracking of commissioned representatives, and onboarding of new agency members.

**Key features:**

- Commission calculation and tracking
- Sales representative management
- Recruitment workflow support

*Target users:* Insurance agency administrators

## Category & focus

- Subcategories: Agency Management Systems, Commissioning Tools
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Agents/Agencies

## Links

- Website: <https://genexon.co.kr>
- Directory profile: <https://insurtechlist.com/companies/genexon/>
- Linkedin: <https://www.linkedin.com/company/genexon-limited>
- Google play \(ga enter\): <https://play.google.com/store/apps/details?id=kr.co.genexon.gaEnter>
- Google play \(new smartga\): <https://play.google.com/store/apps/details?id=kr.co.genexon.newsmartga>

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*Last updated: 2026\-07\-12*