# Gabi Personal Insurance > Personal\-lines insurance brokerage that compares and switches auto, home, and renters coverage for US consumers\. ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Broker | | Region | NA | | Headquarters | San Francisco, CA, USA | | Founded | 2016 | | Stage | Established | | Employees | 51-200 | | Funding | Acquired (Experian, 2021, USD 320M) | ## Overview Gabi is a personal-lines insurance brokerage serving individual consumers across the United States. Founded in 2016 and based in San Francisco, California, the company operates as a licensed insurance agency -- Gabi Personal Insurance Agency, Inc. -- selling auto, home, renters, umbrella, and landlord coverage and is licensed in all 50 states plus Washington, D.C. The product connects to a customer's existing policy, either through account credentials or an uploaded declarations-page PDF, and extracts current coverage details automatically. It then returns side-by-side quotes from a network of more than 40 property-and-casualty carrier partners, including Nationwide, Travelers, Progressive, Safeco, State Farm, Farmers, Geico, and Liberty Mutual. Customers can complete a switch online or work with an agent by phone or text, and Gabi assists with cancelling the prior policy. Gabi is paid a flat commission by the winning carrier regardless of which one the customer selects, rather than charging the consumer directly. Gabi was acquired by Experian in a transaction completed in October/November 2021 valued at approximately USD 320 million, following four funding rounds that raised roughly USD 39 million from insurance-focused investors including Northwestern Mutual Future Ventures, CMFG Ventures, and Securian Financial Ventures. It continues to operate publicly under the Gabi brand as a licensed subsidiary of Experian plc. Its licensed entity also does business as Experian Insurance Services, the name used for a February 2026 conversational insurance-shopping feature Experian launched inside ChatGPT, which compares rates across more than 37 carriers through Gabi's licensing. ## Products & services ### Insurance Comparison & Switching Platform Core product connecting to a customer's existing policy to pull coverage details and return comparison quotes across Gabi's carrier network. **Key features:** - Account\-credential or uploaded\-PDF extraction of a customer's current auto, home, renters, umbrella, or landlord coverage - Apples\-to\-apples quote comparison across a network of 40\+ P&C carrier partners - Online self\-service switch or an assisted switch by phone or text with an agent - Assistance cancelling the prior policy - Flat carrier commission model, no direct cost to the consumer ### Line\-of\-Business Comparison Tools Individual comparison flows for each personal-lines product Gabi offers. **Key features:** - Dedicated comparison pages for auto, home, renters, umbrella, and landlord insurance - Standalone car\-insurance cost calculator ### Experian Insurance Marketplace \(ChatGPT App\) A conversational insurance-shopping experience inside ChatGPT, launched February 2026, powered by Gabi's licensed agency entity doing business as Experian Insurance Services. **Key features:** - Conversational review of coverage options inside ChatGPT - Rate comparison across 37\+ carriers - Follow\-up question support within the chat interface ## Category & focus - Insurance verticals: P&C Personal - Target customers: Consumers ## Links - Website: - Directory profile: - Faq: - Careers: - Reviews: - Linkedin: --- *Last updated: 2026\-08\-05*