# Fuse

> Indonesia's insurance distribution platform connecting carriers, agents, and customers across Southeast Asia

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Jakarta, Indonesia |
| Founded | 2017 |
| Stage | Growth |
| Employees | 201-500 |
| Funding | Series B |

## Overview

Fuse is an insurance distribution platform serving carriers, agents, brokers, and embedded channel partners across Southeast Asia. Founded in 2017 by Andy Yeung and Ivan Sunandar, the company operates from Jakarta, Indonesia and has expanded into Vietnam, Thailand, and Malaysia. The platform supports B2A (business-to-agent), B2C, and B2B2C distribution models, enabling insurance companies to reach end customers through multiple channels.

The Fuse Pro platform provides end-to-end insurance sales and distribution workflow management, including sales enablement, policy issuance, and agent management. The company also offers Fina, an AI-powered assistant integrated with WhatsApp that enables car insurance transactions via messaging. The platform is connected to 30+ insurance company partners and serves a network of 100,000+ registered agents and brokers.

Fuse has distributed over 150 million insurance policies and facilitated more than USD 200M in gross written premium. The company raised a total of USD 50M+ across its Series A and Series B rounds, with GGV Capital, East Ventures, and eWTP Capital among its key investors. In 2023, Fuse won the CNBC Indonesia Award for Best Insurtech.

## Products & services

### Fuse Pro Platform

An all-in-one insurance sales and distribution management platform connecting carriers with agents, brokers, and embedded channel partners. Supports full workflow from customer acquisition through policy issuance and renewals.

**Key features:**

- Multi\-channel distribution support \(B2A, B2C, B2B2C\)
- Policy issuance and management for multiple insurance product lines
- Agent onboarding, training, and performance management
- Integration with 30\+ insurance company partners

*Target users:* Insurance carriers, agents, brokers, and platform partners

### Fina \- AI\-Powered Insurance Assistant

An AI assistant integrated with WhatsApp that processes car insurance transactions entirely through a messaging interface, reducing friction for end customers.

**Key features:**

- WhatsApp\-native insurance purchase flow
- Automated car insurance transaction processing
- Real\-time policy issuance

*Target users:* End consumers, agents

## Category & focus

- Subcategories: Insurance Distribution Platform, Embedded Insurance, Agent Management
- Insurance verticals: P&C Personal, Life & Annuity, Health
- Target customers: Carriers, Agents/Agencies, Consumers

## Notable customers

- Tokopedia
- Grab
- BNI Multifinance
- Maybank
- Kredivo

## Links

- Website: <https://www.fuse.co.id>
- Directory profile: <https://insurtechlist.com/companies/fuse/>
- Linkedin: <https://id.linkedin.com/company/fuse-group-indo>
- Company profile: <https://fusepro.id/profil-fuse/>

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*Last updated: 2026\-05\-17*