# Friendsuretech

> Cloud\-native platform for digital insurance distribution and embedded insurance across Southeast Asia

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Jakarta, Indonesia |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

Friendsuretech is a digital insurance distribution and embedded insurance platform built for the Southeast Asian market, serving carriers, agents, and digital businesses in Indonesia and Malaysia. The company provides technology that enables insurance companies and distribution partners to design, sell, and process insurance products through digital channels.

The platform runs on a cloud-native architecture and applies generative AI across product design, distribution, and claims workflows. Partners can integrate insurance capabilities directly into existing applications through an API, or distribute products via a standalone marketplace and agent portal. The founding team has prior experience building the first digital insurance broker in Indonesia.

With 21 employees and no public funding on record, Friendsuretech operates as a bootstrapped technology company. Named distribution partners include Grab, Airpaz, and DANA, indicating a strategy of embedding insurance within established Southeast Asian digital platforms.

## Products & services

### Insurance Marketplace

An online platform for discovering and comparing insurance products, designed to help consumers identify appropriate coverage from available offerings.

**Key features:**

- Multi\-product comparison interface
- Digital purchase flow
- Coverage matching across product types

*Target users:* Consumers in Indonesia and Malaysia

### Insurance Product Design Tools

Technology enabling insurance companies to design and launch digital insurance products, incorporating AI-assisted tools to support product development and customization.

**Key features:**

- Collaborative product creation workflow
- Digital launch and configuration tools
- AI\-assisted product design

*Target users:* Insurance carriers and insurers

### Embedded Insurance API

An integration layer allowing digital platforms to embed insurance products and transactions within their own applications, enabling coverage offers at relevant points of sale or service.

**Key features:**

- REST API integration
- Flexible product configuration
- Inline embedded checkout flow

*Target users:* Technology platforms and digital commerce businesses

### Agent Distribution App

A web and mobile platform for insurance agents and brokers to access products, manage commissions, and conduct business through digital channels.

**Key features:**

- Multi\-product access
- Commission management tools
- Mobile and web interface

*Target users:* Insurance agents and brokers

### Digital Claims Processing

Claims management capability integrated within the platform, supporting digital claim submission and processing for insurance companies and their customers.

**Key features:**

- Digital first notice of loss \(FNOL\)
- Platform\-integrated claims workflow
- Status tracking

*Target users:* Insurance carriers and policyholders

## Category & focus

- Subcategories: Embedded Insurance, Agent Platform, Digital Distribution
- Insurance verticals: P&C Personal, P&C Commercial
- Target customers: Carriers, Agents/Agencies, Brokers

## Links

- Website: <https://www.friendsure.tech>
- Directory profile: <https://insurtechlist.com/companies/friendsuretech/>
- Linkedin: <https://www.linkedin.com/company/friendsuretech>

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*Last updated: 2026\-07\-12*