# FLOCK / PAYCHEX > Modern benefits enrollment and administration platform integrated with Paychex Flex, serving employers and insurance brokers with streamlined group benefits management\. ## At a glance | Field | Value | | --- | --- | | Category | Core Administration | | Type | Solutions Provider | | Region | NA | | Headquarters | San Francisco, California (original); now part of Paychex (Rochester, New York) | | Founded | 2015 | | Stage | Established | | Employees | 1000+ | | Funding | Acquired | ## Overview Flock Benefits Administration, by Paychex, is a cloud-based benefits enrollment and administration platform originally founded in San Francisco in 2015 by Chirag Bhatt and Raj Singh. Designed to eliminate the complexity of employee benefits administration, the platform provides a modern, intuitive experience for employers, employees, and insurance brokers managing group health, dental, vision, retirement, and ancillary benefits. In October 2021, Paychex acquired Flock and rebranded the product as Flock Benefits Administration, by Paychex, integrating it into the Paychex Flex ecosystem. This acquisition extended Paychex Flex payroll and HR capabilities with a dedicated benefits administration layer, enabling seamless data flow between benefits enrollment and payroll processing for small and midsize businesses. The platform serves as a centralized hub where brokers manage multiple employer clients and employees self-enroll in and manage their benefits, with real-time EDI and API connections to major insurance carriers including The Hartford and Guardian Life Insurance. ## Products & services ### Flock Benefits Administration Platform An all-in-one benefits enrollment and administration platform integrated with Paychex Flex. Handles employee benefits enrollment, life event changes, eligibility management, and plan administration for group health, dental, vision, 401(k), FSA, HSA, and ancillary/voluntary benefits. **Key features:** - Benefits enrollment and open enrollment management - Life event processing \(new hire, marriage, birth, etc\.\) - Automated eligibility tracking and EDI carrier connections - Integration with Paychex Flex payroll for seamless data sync - Compliance tracking and reporting *Target users:* Small to midsize business employers \(1\-500\+ employees\) using Paychex Flex ### Broker Portal A 24/7 broker dashboard for managing multiple employer client accounts, tracking eligibility, processing enrollment changes, and accessing plan data. **Key features:** - Multi\-client management dashboard - Real\-time enrollment and eligibility visibility - Streamlined benefits change workflows - Client reporting and data access *Target users:* Insurance brokers serving employer groups ### Employee Self\-Service Portal Employee-facing tools for benefits enrollment, life event updates, and HR self-service. **Key features:** - Guided open enrollment experience - Life event change requests - Benefits summary and plan comparison - Mobile access via iOS and Android apps *Target users:* Employees at Paychex Flex client companies ### HRIS Module Human resources information system covering employee records, onboarding workflows, and compliance tracking, integrated with benefits administration. **Key features:** - Employee records management - New hire onboarding workflows - HR data updates and audit trails *Target users:* HR teams and employers ## Category & focus - Subcategories: Benefits Enrollment, Benefits Administration, HRIS, Broker Management Portal - Insurance verticals: Group Benefits, Health - Target customers: Employers, Brokers, Agents/Agencies ## Notable customers - Small to midsize businesses across the United States served via Paychex Flex distribution channels - Insurance brokers managing employer group benefits portfolios ## Links - Website: - Directory profile: - Ios app: - Linkedin: - Press/news: - Android app: - Broker portal: - Flock platform: --- *Last updated: 2026\-04\-10*