# Fletch

> The embedded insurance distribution platform for carriers, distributors, and digital ecosystems\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | West Windsor, New Jersey, USA |
| Founded | 2020 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Series A |

## Overview

Fletch is an embedded insurance distribution platform that enables carriers, MGAs, and digital distributors to launch, test, and optimize insurance product acquisition flows at speed. Through a no-code visual builder and an API-first architecture, Fletch connects insurance products to partner ecosystems -- digital platforms, comparison sites, and consumer applications -- without requiring heavy engineering investment on either side.

The platform is built around rapid iteration: customers can deploy and A/B test new insurance flows in days rather than months, with Fletch reporting 17x faster deployment and 80% cost savings versus traditional integration approaches. Enterprise-grade security (SOC 2 Type II, PCI DSS) and a 99.9% uptime SLA make it suitable for Fortune 500 carriers. Customers include MetLife, Lemonade, Chubb (Blink by Chubb), Insurify, Bankrate, and US News.

In October 2025, Fletch achieved a notable industry milestone: the first known insurance policy purchase executed entirely by an agentic AI system in a production environment, using OpenAI models and Stripe for payment processing.

## Products & services

### No\-Code Visual Builder

Drag-and-drop interface for building and customizing insurance product acquisition flows without engineering resources. Teams can design, deploy, and modify complete end-to-end flows -- from quoting through bind -- directly in the browser.

**Key features:**

- Drag\-and\-drop flow construction
- Real\-time preview and editing
- Reusable components library
- No engineering dependencies for updates

*Target users:* Product managers, distribution teams at carriers and MGAs

### A/B and Multi\-Variant Testing

Built-in experimentation engine for optimizing conversion rates and acquisition costs. Tracks statistical significance across variants to guide data-driven decisions.

**Key features:**

- Split testing across flow variants
- Statistical significance tracking
- Conversion rate optimization
- Customer acquisition cost measurement

*Target users:* Growth teams, digital distribution managers

### Advanced Analytics

Customer journey mapping, revenue attribution, funnel analysis, and performance dashboards for insurance product distribution.

**Key features:**

- Full\-funnel conversion tracking
- Revenue attribution across channels
- Partner performance reporting
- Real\-time dashboards

*Target users:* Distribution analytics teams

### AI\-First Platform

Personalization engine and AI-generated content tools. Supports agentic workflows, enabling AI agents to traverse insurance acquisition flows and complete policy purchases autonomously.

**Key features:**

- AI\-powered personalization
- AI\-generated content tooling
- Agentic AI compatibility \(OpenAI integration\)
- First production agentic insurance purchase \(Oct 2025\)

*Target users:* Carriers and distributors exploring AI\-driven acquisition

### API\-First Integration Layer

REST APIs, webhooks, and SDKs for deep integration with carrier policy systems, CRMs, payment processors, and partner platforms.

**Key features:**

- REST APIs and webhooks
- Partner SDKs
- Stripe payment integration
- Pre\-built connectors \(Salesforce, HubSpot, Zapier, Twilio, Zendesk, Mailchimp, Adyen\)

*Target users:* Engineering teams at carriers and digital ecosystem partners

## Category & focus

- Subcategories: Embedded Insurance, API Distribution, Insurance Marketplace Technology, No\-Code Platform
- Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity, Specialty/E&S
- Target customers: Carriers, MGAs/MGUs, Brokers

## Notable customers

- MetLife
- Lemonade
- Chubb \(Blink by Chubb\)
- Insurify
- US News
- Bankrate
- Zolve
- WeInsure

## Links

- Website: <https://fletch.co>
- Directory profile: <https://insurtechlist.com/companies/fletch/>
- Linkedin: <https://www.linkedin.com/company/fletchapi>

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*Last updated: 2026\-05\-12*