# FITIX

> Wellness assistance memberships for underserved populations in Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Bogota, Colombia |
| Founded | 2020 |
| Stage | Growth |
| Employees | 51-200 |
| Funding | Bootstrapped |

## Overview

FIXIT is a specialty wellness assistance platform for consumers traditionally excluded from the formal insurance system, serving individuals regardless of age, employment status, migration status, or banking access. Founded in 2020 by Mauricio Quiroga and Diego Rodriguez in Bogota, Colombia, the company sells membership-based assistance packages covering health, home, legal, transportation, education, and pet services with 24/7/365 support.

The platform delivers services through a network of over 1,000 service providers and 8,000 field technicians, with 81% of services managed through digital channels as of 2025. Products include standard assistance plans, senior-focused plans, pet-specific tiers, military and retiree programs, and a B2B corporate offering (FIXIT Empresas) that allows employers to extend wellness benefits to employees.

FIXIT reports over 550,000 active users across Colombia, Guatemala, and the United States, with more than 1 million assistance services delivered. The company achieved a 96% customer satisfaction rating and 89% recommendation rate in 2025 and received the Portafolio Prize in the Customer Service category that year.

## Products & services

### Core Assistance Plans

Membership-based packages covering health consultations, home repairs, legal advice, transportation assistance, educational support, and pet services. Available in multiple tiers with 24/7/365 support.

**Key features:**

- Multi\-category assistance in a single membership
- 24/7/365 availability
- Digital service management \(81% digital as of 2025\)

*Target users:* General consumers, underserved and unbanked populations

### FIXIT Gold

Premium wellness plan designed for seniors, providing 30+ benefits including health, home, legal, and lifestyle assistance.

**Key features:**

- 30\+ wellness and assistance benefits
- Tailored for older adults
- Senior\-focused service delivery

*Target users:* Adults 60\+

### FIXIT Mascotas

Pet-specific assistance plans offered in multiple tiers (Plus, PetPrime, ViPet, Annual, Biannual).

**Key features:**

- Multiple coverage tiers for different budgets
- Veterinary and pet care assistance
- Annual and biannual subscription options

*Target users:* Pet owners

### FIXIT Heroes

Assistance program specifically designed for military personnel and their families.

**Key features:**

- Specialized benefits for active and retired military
- Family coverage included
- Tailored wellness and assistance services

*Target users:* Military personnel and families

### FIXIT Pensionados

Retirement-focused plan with 30+ benefits for pensioners, developed in partnership with Casur and Cremil.

**Key features:**

- 30\+ retirement\-stage benefits
- Partnerships with Colombian pension funds Casur and Cremil
- Designed for pensioners' specific needs

*Target users:* Retirees and pension fund members

### FIXIT Empresas

Corporate wellness solution enabling companies to offer employee assistance and wellness memberships as a benefit.

**Key features:**

- Group wellness benefit administration
- Access to full FIXIT service network
- Scalable for teams of any size

*Target users:* Employers, HR departments

## Category & focus

- Subcategories: Wellness Assistance, Membership Benefits, Employee Benefits
- Insurance verticals: Health, Specialty/E&S
- Target customers: Consumers, Employers

## Notable customers

- Casur \(Colombian military pension fund \-\- partner\)
- Cremil \(Colombian military pension fund \-\- partner\)

## Links

- Website: <https://www.fixitg.com/>
- Directory profile: <https://insurtechlist.com/companies/fitix/>
- Linkedin: <https://co.linkedin.com/company/fixit-assistance>

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*Last updated: 2026\-05\-17*