# Finsu

> Insurance premium financing for Latin American policyholders and intermediaries

## At a glance

| Field | Value |
| --- | --- |
| Category | Specialty Solutions |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Bogotá, Colombia |
| Founded | 2019 |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Bootstrapped |

## Overview

Finsu is an insurance premium financing platform serving the Colombian and broader Latin American insurance market. The company enables policyholders to pay insurance premiums in monthly installments rather than as a lump sum, addressing a common barrier to insurance adoption in the region. Finsu's services are accessible to individual policyholders, insurance companies, and intermediaries including brokers and agents.

The platform delivers a digital, end-to-end process for installment-based premium financing, including online agreement signing via promissory notes. Financing requires a minimum down payment of 15% of the policy value, with monthly installments at competitive interest rates. In addition to financing services, Finsu offers securitized promissory notes to investors seeking short-term returns, creating a two-sided marketplace backed by insurance premium receivables.

Finsu is a member of Colombia Fintech, the country's primary fintech association, reflecting its standing within Colombia's fintech and insurtech ecosystem. The company operates with a small team and bootstrapped structure, focusing on the digitization of traditional insurance payment processes in Latin America.

## Products & services

### Insurance Premium Financing

A digital platform for financing insurance premiums in monthly installments. Policyholders apply online, sign promissory notes digitally, and pay a minimum 15% down payment with the remainder financed over monthly periods at competitive interest rates.

**Key features:**

- Digital application and contract signing
- Minimum 15% down payment with monthly installment options
- Supports insurance companies and intermediary distribution
- Collection management for financing receivables

*Target users:* Policyholders, insurance brokers, insurance agents, carriers

### Investment Instruments

Securitized promissory notes offered to investors as short-term return instruments. These notes are backed by insurance premium financing receivables, providing an alternative asset class for investors.

**Key features:**

- Short\-term return profile
- Backed by insurance premium receivables
- Digital issuance process

*Target users:* Individual and institutional investors

## Category & focus

- Subcategories: Insurance Premium Financing, Installment Billing
- Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity
- Target customers: Carriers, Brokers, Agents/Agencies, Consumers

## Notable customers

- Insurance companies operating in Colombia
- Insurance brokers and agents in the LATAM market

## Links

- Website: <https://finsu.co/>
- Directory profile: <https://insurtechlist.com/companies/finsu/>
- Linkedin: <https://www.linkedin.com/company/finsuco>
- Colombia fintech: <https://colombiafintech.co/miembros/finsu/>

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*Last updated: 2026\-05\-17*