# Figuro

> AI\-powered insurance distribution software for agents and brokers in Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Bogota, Colombia |
| Founded | 2021 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Pre-Seed |

## Overview

Figuro is an insurance distribution software platform for independent agents, brokers, and agencies in Latin America. The company targets the gap between traditional manual workflows and digital sales operations, offering tools that let intermediaries manage prospects, generate quotes, and analyze client portfolios from a single interface.

The platform, called Figuro Engage, is delivered as a SaaS product with tiered pricing suited to individual agents and small agencies. It supports over 15 insurance lines including life, health, auto, home, and commercial, and integrates with carriers to enable quote generation across multiple lines. An AI-powered portfolio analysis feature provides insights on existing customer books.

Figuro was founded in Bogota, Colombia by Juan Camilo Gonzalez -- who previously founded a Y Combinator (S19) and 500 Startups-backed fintech -- after the team built proprietary distribution technology while operating an insurance agency. The platform has expanded to 13+ countries across LATAM and Spain, serving 300+ agencies and major carrier distribution networks including GNP Mexico and MetLife. The company received recognition in the 2026 Digital Insurance LatAm rankings as the insurtech with greatest regional potential for agents.

## Products & services

### Figuro Engage

Sales management software for insurance agents and brokers. The platform consolidates prospect intake, quoting, portfolio tracking, and performance analytics into a single web-based tool.

**Key features:**

- Intelligent prospect forms with customizable templates and pre\-built data collection workflows
- Centralized prospect dashboard with real\-time notifications and status tracking
- Mobile\-optimized professional quote pages with multi\-carrier support
- Referrer tracking and commission performance analytics
- AI\-powered portfolio analysis for client book insights
- Figuro Academy training and educational content
- Support for 15\+ insurance lines \(life, health, auto, home, commercial\)

*Target users:* Independent insurance agents, brokers, and small\-to\-mid\-size agencies in LATAM and Europe

## Category & focus

- Subcategories: Agency Management, Quote\-to\-Bind, Digital Storefront
- Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial, Health
- Target customers: Agents/Agencies, Brokers

## Notable customers

- GNP Mexico \(17,000\+ agents through distribution network\)
- MetLife

## Links

- Website: <https://www.figuro.la>
- Directory profile: <https://insurtechlist.com/companies/figuro/>
- About: <https://www.figuro.la/nosotros>
- Linkedin: <https://www.linkedin.com/company/figurolatam/>

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*Last updated: 2026\-05\-17*