# FICX > No\-code agentic CX platform for compliant workflow completion across digital and voice channels ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Covina, CA, USA | | Founded | 2012 | | Stage | Growth | | Employees | 11-50 | | Funding | Series B | ## Overview Callvu (formerly FICX, originally CallVU) is a no-code customer experience automation platform serving insurance carriers, financial services firms, and other regulated enterprises. The platform enables organizations to digitize and automate multi-step customer workflows across web, mobile, chat, voice, IVR, and contact center channels, with a specific focus on compliant transaction completion. The platform operates a dual-completion model: UI Completion delivers visual micro-applications for customer-facing steps such as identity verification, document signing, consent capture, and payment processing; Backend Completion leverages Model Context Protocol (MCP) integration to trigger deterministic, auditable system updates in core platforms such as policy administration, CRM, and billing systems. Business teams can generate compliant workflows from prompts, scripts, and PDFs using Callvu Studio, a no-code drag-and-drop builder launched in 2024. Founded in Israel in 2012 by Dr. Ori Faran and co-founders, the company raised USD 11M across a Series A (2016) and Series B (2021), with backing from NAventures (National Bank of Canada CVC) and Prytek, a technology group focused on financial services and insurance. Named enterprise customers include AFLAC, AT&T, U.S. Bank, and DirecTV, with cited results including a 73% shift of call center traffic to digital self-service at AT&T. ## Products & services ### Callvu Studio A no-code workflow orchestration platform that allows business teams to convert prompts, scripts, and PDFs into compliant digital workflows. Includes a drag-and-drop AI assistant for rapid CX workflow generation introduced in 2024. Workflows can be deployed in hours rather than months. Targeted at operations, compliance, and digital transformation teams. **Key features:** - Prompt\-to\-workflow generation using generative AI - Drag\-and\-drop AI builder for rapid CX workflow creation - Multi\-channel deployment: web, app, SMS, WhatsApp, RCS, IVR, contact center - Business\-team\-owned configuration without developer dependency *Target users:* Operations and digital transformation teams inside insurance carriers and enterprise financial services firms ### UI Completion \(Visual Micro\-Apps\) Web-based micro-applications delivered in-channel that handle customer-facing transaction steps without agent handoff. Covers confirmation, identity verification, document upload and signing, payment processing, and consent capture. **Key features:** - Channel\-native delivery: chat, voice, SMS, WhatsApp, RCS, contact center - In\-channel document signing and consent capture - KYC/AML\-ready identity verification - No agent handoff required for transaction completion *Target users:* Customer service, claims, and digital product teams ### Completion and Compliance Layer A real-time compliance enforcement engine that governs AI-initiated and agent-initiated transactions at the point of execution. Produces immutable, field-level-encrypted audit logs and deterministic execution paths suitable for regulated-industry compliance. **Key features:** - Real\-time compliance enforcement at transaction execution - Immutable audit logs with field\-level encryption - Support for payments, billing changes, KYC/AML, scheduling, claims intake, and account updates - SOC\-grade audit trail for regulatory review *Target users:* Compliance, risk, and operations teams ### Backend Completion \(MCP Integration\) MCP-enabled backend execution layer that allows AI agents to safely trigger updates in core enterprise systems with governance and audit trail. Integrates with CRM, billing, and policy administration platforms. **Key features:** - Model Context Protocol \(MCP\) integration for agentic workflows - Deterministic backend execution with full auditability - Pre\-built connectors for CRM, billing, and policy systems - Governance layer for AI\-initiated backend actions *Target users:* IT architects and AI implementation teams ### Callvu AI Elements Generative AI building blocks launched in 2024 that allow companies and developers to incorporate AI capabilities into digital customer service flows. Enables natural language workflow generation and AI-assisted CX design. **Key features:** - Natural language workflow generation - Embeddable AI building blocks for existing digital flows - Developer and business\-team access points - Integration with existing channel infrastructure *Target users:* Product teams and developers building customer\-facing AI workflows ## Category & focus - Subcategories: Digital Self\-Service, CX Workflow Automation, AI Completion Layer - Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity, Health, Group Benefits - Target customers: Carriers, TPAs ## Notable customers - AFLAC - AT&T - U\.S\. Bank - DirecTV - PSEG - National Bank of Canada - Bank Leumi - Banca Transilvania - Israeli Ministry of Health ## Links - Website: - Directory profile: - Blog: - Linkedin: - Press/news: --- *Last updated: 2026\-06\-25*