# Extend > API\-first product protection and extended warranty platform for merchants ## At a glance | Field | Value | | --- | --- | | Category | Specialty Solutions | | Type | Solutions Provider | | Region | NA | | Headquarters | San Francisco, California | | Founded | 2019 | | Stage | Growth | | Employees | 201-500 | | Funding | Series C+ | ## Overview Extend is a product protection and extended warranty technology platform that enables merchants and brands to offer coverage plans at the point of purchase. The company built a vertically integrated, proprietary insurance stack that handles the full lifecycle -- from offer merchandising to claims adjudication and customer support -- across all 50 US states. It operates as an API-first solution, embedding product protection capabilities directly into merchant sales channels. The platform delivers coverage across four areas: product protection (extended warranties and accidental damage plans), shipping protection, returns management, and shopper intelligence. Extend analyzes over 25 behavioral signals per shopper -- including account age, payment methods, and fraud indicators -- to personalize offer presentation and optimize attachment rates. Deployment is API-based, with integrations for major e-commerce platforms including Shopify, BigCommerce, Salesforce Commerce Cloud, and Adobe Commerce. Extend serves 800+ merchant partners across electronics, furniture, jewelry, auto parts, and sports and fitness categories. The company raised USD 260M in its Series C round in May 2021, led by SoftBank Vision Fund 2, reaching a USD 1.6B valuation. Extend acquired the warranty administration assets of Aon in late 2019, adding regulatory infrastructure and 35+ years of extended warranty expertise. ## Products & services ### Product Protection Allows merchants to offer extended warranty and accidental damage protection plans at checkout. The platform analyzes shopper behavior signals to personalize offer timing and presentation, increasing plan attachment rates. **Key features:** - 25\+ behavioral signals analyzed per transaction - Personalized offer presentation logic - End\-to\-end claims handling and customer support *Target users:* Retailers and e\-commerce merchants ### Shipping Protection Coverage for packages lost, damaged, or stolen in transit. Extend provides claim resolution and replacement coordination on behalf of the merchant. **Key features:** - Lost, damaged, and stolen package coverage - Merchant\-branded claim experience - Rapid claim resolution and reshipment coordination *Target users:* E\-commerce merchants ### Returns Management Handles returns, exchanges, and return fraud detection. Extend applies behavioral signals to identify and reduce fraudulent return activity. **Key features:** - Behavior\-based returns eligibility logic - Exchange and refund workflow management - Return fraud detection and prevention *Target users:* Online retailers ### Shopper Intelligence Aggregates shopper behavior data to surface individualized perks and engagement opportunities for merchants. **Key features:** - Behavioral data aggregation across transactions - Individualized shopper perk recommendations - Integration with merchant loyalty and engagement programs *Target users:* Retail merchants seeking post\-purchase engagement tools ## Category & focus - Subcategories: Product Protection, Extended Warranty, Embedded Insurance, Returns Management - Insurance verticals: Specialty/E&S - Target customers: Carriers, Consumers ## Notable customers - Monster Transmission \(120% conversion rate increase\) - Resident \(doubled plan attach rate\) - Glamnetic \(6% conversion lift\) - My Trio Rings \(11% year\-over\-year conversion increase\) - Beyond / Bed Bath and Beyond / Overstock / Zulily - Cart\.com ## Links - Website: - Directory profile: - Blog: - Careers: - Linkedin: - Documentation: --- *Last updated: 2026\-06\-15*