# Everything\.Insure

> South Africa's digital insurance marketplace for personal, business, professional, and lifestyle cover

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Johannesburg, South Africa |
| Founded | 2018 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Bootstrapped |

## Overview

Everything.Insure is a digital insurance marketplace and licensed financial services provider (FSP 21271) serving retail consumers and SMEs in South Africa. The platform aggregates comparative quotes across personal, business, professional, and lifestyle insurance categories from multiple A-rated South African and international insurers, enabling customers to compare, customise, and bind policies without paperwork.

The platform is delivered via web and mobile applications (iOS and Android) and integrates with carriers including Hollard, Old Mutual Insure, Santam, Bryte, iToo Special Risks, Guardrisk, Discovery Insure, and Lloyd's of London. Key capabilities include a multi-insurer quoting engine, per-item excess customisation, real-time claims tracking, and a centralised policy management hub. Human broker support is available 24/7 via chat, phone, and callback.

Everything.Insure operates as a division of the firstEquity Insurance Group, a South African insurance group with 19 offices worldwide and roots dating to 1990. The digital platform launched in 2018 and completed its first fully self-created digital policy in 2021. In 2023, Everything.Insure was nominated for The Digital Insurer InsurTech Innovation Award (EMEA).

## Products & services

### Personal\.Insure

Comparative personal insurance covering vehicles, house contents, buildings, personal items, personal accident, personal liability, personal legal costs, and watercraft. Customers receive quotes from multiple insurers with customisable excess per item.

**Key features:**

- Multi\-insurer comparative quotes
- Per\-item excess customisation
- Digital binding with no paperwork

*Target users:* Retail consumers in South Africa

### Business\.Insure

Commercial insurance for SMEs and corporate clients covering liability, fire, office contents, business interruption, theft, money, goods in transit, business all-risk, electronic equipment, business vehicles, buildings, accounts receivable, glass, and accidental damage.

**Key features:**

- Comprehensive SME and commercial cover
- Commercial umbrella and employers liability
- Multi\-line quoting in a single platform

*Target users:* SMEs and commercial clients

### Professional\.Insure

Professional indemnity insurance for consultants, advisors, and service providers protecting against liability arising from errors or omissions in professional services.

**Key features:**

- Errors and omissions coverage
- Negligence claim protection
- Suitable for professional service providers

*Target users:* Professionals and consultants

### Lifestyle\.Insure

Niche and non-traditional insurance products including funeral cover, pet insurance, gap cover (medical aid shortfall), cyber liability, and mechanical warranty (vehicle breakdown protection).

**Key features:**

- Funeral and pet insurance
- Cyber liability coverage
- Vehicle mechanical warranty

*Target users:* Retail consumers seeking niche coverage

### Policy Management Hub

A centralised dashboard for managing all policies, uploading policy schedules, submitting claims, and tracking claim status in real time. Available via web and iOS/Android mobile apps.

**Key features:**

- Unified policy dashboard
- Real\-time claims tracking
- Digital claims submission and document upload

*Target users:* Existing policyholders

## Category & focus

- Subcategories: Digital insurance marketplace, comparative quoting, self\-service policy management
- Insurance verticals: P&C Personal, P&C Commercial, Specialty/E&S, Health
- Target customers: Consumers, Agents/Agencies

## Notable customers

- Retail consumers seeking personal vehicle and home insurance \(South Africa\)
- SMEs seeking business and professional indemnity cover

## Links

- Website: <https://www.everything.insure>
- Directory profile: <https://insurtechlist.com/companies/everything-insure/>
- Linkedin: <https://za.linkedin.com/company/everythingdotinsure>
- Parent company: <https://www.firstequity.co.za/everything-insure/>

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*Last updated: 2026\-06\-13*