# Estafsar > Digital insurance distribution platform for consumers, brokers, and insurers in Egypt\. ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Cairo, Egypt | | Founded | 2020 | | Stage | Growth | | Employees | 11-50 | | Funding | Seed | ## Overview oola, operated by the legal entity Estafsar, is a digital insurance distribution platform connecting consumers, brokers, and insurance companies in Egypt, covering personal and commercial property and casualty lines such as motor and home insurance. The company was founded in 2020 and publicly launched its platform in March 2022; it later rebranded from Estafsar to oola while keeping Estafsar as the underlying legal entity name. The platform is a bilingual (Arabic/English) SaaS web application. oola Directory lets individual consumers compare offers and connect with an insurer or broker to complete a policy. oola Connect gives brokers verified leads, policy management, and CRM tools. oola Enterprise gives insurance companies modules for product management, lead generation, CRM, payment processing, and campaign management. oola holds approval from Egypt's Financial Regulatory Authority to operate as an insurance distribution platform, and its roadmap includes machine-learning-driven personalized offers and digital claims settlement. oola reports more than 15,000 individual customers, 1,500 business customers, 200 partner brokers, and 8 partner insurance companies, including Al Wataniya Insurance, Royal Insurance, GIG, and Tokio Marine Egypt. The company raised a USD 0.47 million pre-seed round in November 2022 from Everywhere Ventures, First Circle Capital, MAGIC Fund, and Vastly Valuable Ventures. ## Products & services ### oola Enterprise A B2B suite for insurance companies to design and manage their insurance programs and offerings, including product management, lead generation, CRM, payment integration, policy management, and marketing campaigns. **Key features:** - Product and offering management for carriers - Automated lead generation and campaign tools - Payment integration and policy management *Target users:* Insurance companies and carriers ### oola Connect A brokerage suite that consolidates sales and marketing workflow for insurance brokers, including verified leads, team management, policy management, CRM, and campaigns. Pricing is generated from oola's network of insurance partners. **Key features:** - Verified leads sourced from oola's digital marketing channels - Team and policy management tools - CRM and campaign management *Target users:* Insurance brokers ### oola Directory The consumer-facing marketplace where individuals enter their details, receive insurance offers, and are connected to an insurer or broker representative to complete a policy. For business users, oola surfaces group medical and cyber insurance offers for employees. **Key features:** - Price comparison across partner insurers - Group medical and cyber insurance offers for employers - Direct connection to an insurer or broker to finalize a policy *Target users:* Individual consumers and employers ## Category & focus - Subcategories: Digital insurance marketplace, broker enablement, quote comparison - Insurance verticals: P&C Personal, P&C Commercial, Group Benefits, Specialty/E&S - Target customers: Consumers, Brokers, Carriers, Employers ## Links - Website: - Directory profile: - Facebook: - Linkedin: - Instagram: --- *Last updated: 2026\-08\-05*