# EMBEDDED INSURANCE INC

> Digital insurance agency combining smart technology with licensed agents to simplify comparison, purchase, and management of personal lines insurance\.

## At a glance

| Field | Value |
| --- | --- |
| Type | Broker |
| Region | NA |
| Headquarters | Park City, Utah |
| Founded | 2019 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Series B (USD 22.5M, May 2022) |

## Overview

Embedded Insurance Inc was founded in 2019 in Park City, Utah, by James Hall and Adrian Hummel. The company operates as a digital insurance agency licensed in all 50 states and Washington D.C., combining automated comparison technology with a team of licensed agents to help consumers shop, switch, and manage personal lines insurance.

The platform reduces friction in insurance shopping by securely connecting to a consumer's existing policies, generating side-by-side comparisons across multiple carriers, and enabling smooth policy transitions. The company describes itself as "Digital By Design" -- offering smart technology for self-service workflows combined with live agent support via phone, text, and email.

Backed by a multibillion-dollar software company and leading venture capital partners, Embedded Insurance operates with the mission to "build a world where the right insurance finds you -- simply, honestly, and automatically."

## Notable customers

- Personal Lines \(Auto, Home, Renters\)

## Links

- Website: <https://www.embeddedinsurance.com>
- Directory profile: <https://insurtechlist.com/companies/embedded-insurance/>
- About: <https://www.embeddedinsurance.com/company>
- Linkedin: <https://www.linkedin.com/company/embedded-insurance>

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*Last updated: 2026\-05\-12*