# Eazy Digital

> SaaS platform for insurance digitization across Southeast Asia

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Bangkok, Thailand |
| Founded | 2022 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Eazy Digital is an agency management and insurance distribution SaaS platform for small and medium-sized carriers, brokers, and agents across Southeast Asia. The platform targets insurers that lack the resources to build or license proprietary software, delivering tools for agent onboarding, workflow automation, policy management, and customer engagement in a single multi-tenant system.

The platform covers the full quote-to-customer lifecycle, including E-KYC verification, commission management, claims submission, and policy renewal. AI-powered features include gamification elements -- leaderboards and challenge-based competitions -- to drive agent engagement, along with real-time performance dashboards. Delivery is web-based SaaS accessible on desktop, tablet, and mobile, with ISO 27001 and SOC 2 certifications.

Founded in 2022 by Harprem Doowa and Maethavee Sukul -- both formerly with Frank Insurance and Bolttech -- Eazy Digital has grown to 200+ partners managing over 850,000 policies digitally. The company raised approximately USD 1.85M across two seed rounds and is expanding from Thailand into Malaysia and the Philippines.

## Products & services

### Agency Management Platform

Core platform for insurers covering agent and broker workflow automation from onboarding through policy issuance. Includes E-KYC verification, quote-to-customer journey management, commission rule engines, and real-time performance dashboards.

**Key features:**

- Agent onboarding with digital identity verification \(E\-KYC\)
- Configurable commission rules and automated payout management
- Real\-time dashboards with agent and broker performance tracking

*Target users:* Insurance carriers, brokers

### Campaigns & Competitions

Gamification layer that motivates agent engagement and sales performance through leaderboards, streaks, challenges, and reward tracking.

**Key features:**

- Configurable competitions and sales challenges
- Leaderboard rankings and streak tracking
- Points and rewards engine

*Target users:* Insurers and distributors managing field agent networks

### Policy & Claims Management

Self-service portal for policyholders to manage coverage, submit claims, and handle renewals. Includes automated billing and payment processing.

**Key features:**

- Customer self\-service portal for policy management and renewals
- Digital claims submission and tracking
- Automated billing with payment gateway integrations

*Target users:* Insurers, policyholders

### Broker Solutions

Specialized CRM for brokers managing leads, quotes, and group policies including employee benefits programs.

**Key features:**

- Lead tracking and quote management
- Group policy administration for employee benefits
- Broker\-specific performance reporting

*Target users:* Insurance brokers

### Direct\-to\-Consumer Platform

E-commerce front-end enabling insurers to sell policies directly to consumers with quote comparison and embedded analytics.

**Key features:**

- Consumer\-facing quote and buy journey
- Product comparison tools
- Sales and conversion analytics

*Target users:* Carriers selling direct

### Chat & Communications Platform

AI-assisted customer messaging layer with support for in-platform notifications, SMS, and email campaigns.

**Key features:**

- AI\-powered chat for customer interactions
- Multi\-channel notifications \(SMS, email, in\-app\)
- Automated engagement and retention messaging

*Target users:* Insurers, brokers

## Category & focus

- Subcategories: Agency Management, Policy Administration, Customer Engagement, Digital Distribution
- Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial, Group Benefits
- Target customers: Carriers, Brokers, Agents/Agencies

## Notable customers

- Tokio Marine Safety Insurance Thailand \(Sabaidee Portal\)
- HSBC
- Zurich
- FWD
- Falcon Insurance
- Aegon
- Neuinsure

## Links

- Website: <https://www.eazydigital.io/>
- Directory profile: <https://insurtechlist.com/companies/eazy-digital/>
- Blog: <https://www.eazydigital.io/blogs>
- Careers: <https://www.eazydigital.io/careers>
- Linkedin: <https://www.linkedin.com/company/eazydigitalco>

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*Last updated: 2026\-05\-17*