# Earnix

> Dynamic AI decisioning platform for pricing, underwriting, rating, and product personalization in insurance and banking

## At a glance

| Field | Value |
| --- | --- |
| Category | AI & Automation |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Ramat Gan, Israel |
| Founded | 2001 |
| Stage | Established |
| Employees | 201-500 |
| Funding | $97.5M (Unicorn - $1B valuation) |

## Overview

Earnix is the leading provider of AI-driven pricing and decisioning solutions for insurance and banking. Founded in 2001 by Sammy Krikler and Yoni Cheifetz, the Israel-based company delivers a fully integrated platform that powers smarter, faster, and more transparent decisions across pricing, rating, underwriting, and product personalization.

The company's Integrated Pricing and Customer Analytics software empowers financial services companies to predict customer risk and demand and their impact on business performance. Earnix combines predictive modeling and optimization with real-time connectivity to core operational systems.

In 2021, Earnix achieved unicorn status with a $1B valuation following a $75M Series D round. The company employs approximately 300 people across offices in Israel, the USA, the UK, and Germany. In 2025, Earnix acquired Zelros, a pioneer in Generative AI for insurers and banks.

## Products & services

### Earnix Price\-It

Comprehensive pricing and rating solution for insurance and banking.

**Key features:**

- Dynamic pricing optimization
- Rate\-making and analysis
- Competitive pricing intelligence
- Filing Accelerator \(launched April 2025\)

*Target users:* Pricing Actuaries, Product Managers, Pricing Analysts

### Earnix Underwrite\-It

AI-powered underwriting decision support.

**Key features:**

- Automated underwriting rules
- Risk assessment
- Decision optimization

*Target users:* Underwriters, Risk Managers

### Earnix Personalize\-It

Customer-centric product personalization.

**Key features:**

- Real\-time personalization
- Customer demand prediction
- Product recommendations

*Target users:* Product Teams, Marketing

## Category & focus

- Subcategories: Pricing Analytics, Rating, Underwriting, Product Personalization
- Insurance verticals: P&C, Life & Health, Banking
- Target customers: Carriers, Banks, Financial Services

## Notable customers

- Guidewire \(partnership\)
- MAPFRE
- IAG
- US Bank
- Lloyd's Banking Group
- AXA
- RSA
- Generali

## Links

- Website: <https://www.earnix.com>
- Directory profile: <https://insurtechlist.com/companies/earnix/>
- Linkedin: <https://www.linkedin.com/company/earnix>
- Excelerate conference: <https://www.earnix.com/excelerate>

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*Last updated: 2026\-03\-25*