# EAB Systems

> Digital sales enablement and compliance platform for insurance distributors across Asia\-Pacific\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Hong Kong |
| Founded | 1989 |
| Stage | Established |
| Employees | 51-200 |
| Funding | Bootstrapped |

## Overview

EAB Systems is a distribution and sales enablement solutions provider serving insurance carriers, distributors, and wealth management firms across Asia-Pacific. The company builds platforms that digitize the insurance sales lifecycle -- from financial needs analysis and product illustration through to e-signature and policy delivery -- primarily targeting field agents and their managing institutions in markets including Hong Kong, China, Macau, Thailand, Taiwan, Singapore, and Malaysia.

The flagship product, the 121 Insurance Sales Xcelerator, delivers end-to-end digital sales automation for insurance distributors. The platform is designed for tablet-based field agent use, supporting remote selling via virtual sales desk functionality, real-time product illustration, client portfolio management, and compliance-grade e-signature with witness capability. The architecture incorporates microservices, container orchestration, and low-code/no-code tooling, and is built for straight-through processing from initial contact through policy delivery.

Founded in 1989 as Eastpro Ltd., EAB Systems serves enterprise clients including AXA, Prudential, AIA, HSBC Life, Chubb, FTLife, Sun Life Financial, Standard Life, and Luen Fung Hang. The company reports an 80% field agent adoption rate with one notable carrier customer citing 100% satisfaction with the advisor toolkit. In December 2025, EAB Systems formed a strategic partnership with InsureMO to deliver an integrated frontend-middleware stack for digital insurance sales execution across the region.

## Products & services

### 121 Insurance Sales Xcelerator

End-to-end digital sales automation platform for insurance distributors and field agents. Designed for tablet-optimized in-person and remote client engagements across APAC regulatory environments.

**Key features:**

- Virtual Sales Desk for remote selling with document uploads and digital signatures
- Real\-time product quotation and intelligent product recommendation engine
- Financial Needs Analysis \(FNA\) tools matching clients to appropriate insurance products
- Customer 360 profile management with dashboards, reporting, and automated alerts
- E\-signature with witness functionality meeting APAC regulatory compliance requirements

*Target users:* Insurance distributors, field agents, carriers deploying advisor\-facing digital sales tools

### Implementation and Professional Services

Deployment, configuration, customization, and ongoing support services for enterprise installations of the 121 platform within client IT environments.

*Target users:* Enterprise insurance carriers and distributor organizations

### Customized Software Development

Bespoke software engineering services for insurance-specific workflow and regulatory requirements not addressed by the standard platform.

*Target users:* Insurance carriers and large distributors with unique compliance or integration requirements

### Infrastructure and Hardware

Hardware procurement and infrastructure setup services supporting enterprise deployments of insurance technology platforms.

*Target users:* Insurance institutions undertaking digital transformation projects

## Category & focus

- Subcategories: Sales enablement, digital point\-of\-sale, financial needs analysis, e\-signature
- Insurance verticals: Life & Annuity, Group Benefits
- Target customers: Carriers, Agents/Agencies, Brokers

## Notable customers

- AXA Hong Kong
- Prudential
- AIA
- HSBC Life
- Chubb
- FTLife
- Sun Life Financial
- Standard Life
- Luen Fung Hang

## Links

- Website: <https://eabsystems.com>
- Directory profile: <https://insurtechlist.com/companies/eab-systems/>
- About: <https://eabsystems.com/about.html>
- Linkedin: <https://hk.linkedin.com/company/eab-systems-limited>
- Technologies: <https://eabsystems.com/technologies.html>

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*Last updated: 2026\-06\-13*