# Dimply

> No\-code financial experience platform for insurers, banks, and pension providers

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Dublin, Ireland |
| Founded | 2020 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Dimply is a customer engagement platform for financial services institutions including insurers, banks, pension providers, and wealth managers. The company delivers a no-code Financial Experience Platform that enables product and business teams to build and deploy personalized digital journeys without engineering resources.

The platform combines data orchestration, AI-driven personalization, and embedded experience capabilities. It connects to existing enterprise systems -- policy administration, CRM, and transaction history -- via standards-based APIs to create real-time customer profiles, then delivers contextually relevant experiences within financial institutions' existing apps, portals, and websites. Dimply operates as a SaaS platform deployed on top of core systems without requiring data migration or replacing existing infrastructure.

Founded in 2020 in Dublin, Ireland, Dimply raised EUR 2.1M in seed funding from Enterprise Ireland, Mercer, and several angel investors. A flagship deployment with AIB Life -- the joint venture between AIB (Allied Irish Bank) and Great-West Lifeco -- reaches approximately 3.2 million customers. The company has been recognized at the National Fintech Awards Ireland and the Deloitte Technology Fast 50, and has demonstrated at FinovateFall in 2024 and 2025.

## Products & services

### Experience Builder

A no-code tool for building, editing, and deploying financial journeys using natural language. Enables product managers, designers, and business analysts to create and publish customer-facing experiences across pensions, banking, insurance, and wealth management without engineering tickets.

**Key features:**

- Natural language interface for building customer journeys
- Cross\-sector templates for pensions, banking, insurance, and wealth
- Direct publish capability without engineering dependency

*Target users:* Product managers, product designers, business analysts

### Micro\-Apps

Enables financial institutions to embed targeted customer experiences at key touchpoints within existing apps and portals. Deploys modular experiences without replacing the underlying technology stack.

**Key features:**

- Embeds within existing mobile apps, websites, and portals
- Modular deployment at specific customer journey touchpoints
- No rip\-and\-replace of core systems required

*Target users:* Digital product teams at insurers, banks, and pension providers

### Holi

An AI agent system that orchestrates real-time data, calculations, and business rules into personalized customer experiences. Holi connects multiple enterprise data sources and surfaces intelligent insights at relevant moments in the customer journey.

**Key features:**

- Real\-time data orchestration from multiple enterprise systems
- Business rules and calculation engine
- Contextual insight delivery within customer journeys

*Target users:* Product and operations teams at financial services institutions

### Personalisation Engine

The underlying platform capability that creates real-time customer profiles by integrating data from multiple enterprise systems without data migration. Enables financial institutions to deliver data-enriched, contextually relevant digital experiences.

**Key features:**

- Real\-time customer profile assembly from distributed data sources
- Standards\-based API integration with policy admin, CRM, and transaction systems
- No data movement required \-\- profiles assembled in\-flight

*Target users:* Technology and data teams at carriers, banks, and pension providers

## Category & focus

- Subcategories: Policyholder portals, personalization engines, embedded journeys, no\-code experience builders
- Insurance verticals: Life & Annuity, Group Benefits
- Target customers: Carriers, Brokers

## Notable customers

- AIB \(Allied Irish Bank\) \-\- flagship deployment via AIB Life joint venture
- Mercer Ireland \-\- defined contribution pension member engagement
- Mastercard
- Acorn
- Sherry FitzGerald

## Links

- Website: <https://www.dimply.ai>
- Directory profile: <https://insurtechlist.com/companies/dimply/>
- Blog: <https://www.dimply.ai/blog>
- Linkedin: <https://ie.linkedin.com/company/dimply>
- Press/news: <https://www.dimply.ai/press-releases>

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*Last updated: 2026\-06\-03*