# DENIM SOCIAL > Social media management platform for insurance and financial services producers \-\- now part of Capacity\. ## At a glance | Field | Value | | --- | --- | | Category | Distribution & Sales | | Type | Solutions Provider | | Region | NA | | Headquarters | St. Louis, Missouri, USA | | Founded | 2020 | | Stage | Established | | Employees | 11-50 | | Funding | Acquired | ## Overview Denim Social is a social media management platform built for regulated industries, helping insurance carriers, agencies, and financial institutions empower their producers to compliantly communicate and sell on social channels. The company was formed in April 2020 through the merger of St. Louis-based Gremlin Social and Des Moines-based Denim, combining Gremlin Social's social media marketing tools with Denim's advertising and marketing automation capabilities. Denim Social serves more than 250 institutions across banking, insurance, mortgage, and wealth management, providing tools for organic content management, paid social advertising, and compliance workflows. The platform is the only American Bankers Association (ABA)-endorsed social media management solution for banks and financial services firms. In August 2023, Denim Social was acquired by Capacity, an AI-powered support automation platform, and now operates as Denim Social by Capacity. The platform delivers approximately 500,000 social posts monthly across Capacity's combined customer base. ## Products & services ### Social Media Management Platform Core platform for insurance and financial services producers to schedule, publish, and manage compliant social media content across major networks including LinkedIn, Facebook, Twitter, and Instagram. **Key features:** - Multi\-channel content scheduling and publishing - Pre\-approval workflows and compliance audit trails for NAIC, FINRA, and state insurance regulations - Pre\-approved content library with templates for insurance and financial services professionals - Analytics and ROI reporting for organic and paid social campaigns *Target users:* Insurance carriers, agencies, and producers; banks and wealth management advisors ### Paid Social Advertising Managed and self-service paid advertising tools enabling insurance distribution teams to run micro-targeted social media campaigns. **Key features:** - Built\-in ads manager for multi\-audience campaigns - Consumer data\-driven audience building based on digital behavior - Campaign analytics tied to producer and team performance *Target users:* Insurance marketing teams and distribution leaders ### Social Sidekick \(AI Content Generation\) AI-powered content generation add-on that creates customized social media content for the four major social networks, with compliance integrated throughout. **Key features:** - AI\-generated content tailored to insurance and financial services messaging - Compliance guardrails built into content generation workflow - Platform\-specific formatting for LinkedIn, Facebook, Twitter, and Instagram *Target users:* Insurance producers seeking to scale social media presence without manual content creation ### ABA Content Library Integration Shared content library for American Bankers Association members, providing compliant and engaging content collections accessible directly within the Denim Social platform. **Key features:** - Access to ABA\-curated, compliance\-ready content - Real\-time content management and sharing across connected networks - Accelerated banking and insurance messaging workflows *Target users:* ABA member institutions and financial services firms ## Category & focus - Subcategories: Social media marketing, producer digital marketing, compliance automation - Insurance verticals: P&C Personal, P&C Commercial, Life & Annuity, Group Benefits - Target customers: Carriers, Agents/Agencies, Brokers ## Links - Website: - Directory profile: - Linkedin: - Aba endorsement: - Capacity parent: --- *Last updated: 2026\-05\-12*