# Decent > Health insurance built around direct primary care relationships ## At a glance | Field | Value | | --- | --- | | Type | Carrier | | Region | NA | | Headquarters | Austin, Texas, USA | | Founded | 2018 | | Stage | Growth | | Employees | 51-200 | ## Overview Decent is a direct-to-consumer health insurance carrier based in Austin, Texas, offering employer-sponsored health plans for small businesses and individual members in Texas. The company structures its coverage around direct primary care (DPC) relationships, pairing each member with a dedicated primary care physician and covering primary care visits at no out-of-pocket cost when care is coordinated through that physician. Founded in 2018 by Nick Soman and Richard Luck, Decent raised USD 43 million through 2022 from investors including Foundation Capital, QED Investors, and Vulcan Capital. Following a significant organizational restructuring in early 2023, the company relaunched with a tightened focus on level-funded employer health plans. In 2025, Decent agreed to merge operations with Nice Healthcare, with existing members retaining coverage through their current plan year. The company uses the Zakipoint platform for member-facing claims management, care coordination, and coverage navigation. Decent's DPC network includes partners such as One Medical, AXA, HCA Healthcare, Medlion, Hint, and Costco Health Solutions. ## Links - Website: - Directory profile: - Linkedin: - Blog/news: - Find a doctor: --- *Last updated: 2026\-05\-12*