# Ctrl

> Digital short\-term insurance advisor platform connecting consumers, brokers, and insurers

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Paarl, South Africa |
| Founded | 2017 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Series B |

## Overview

Ctrl is a digital insurance aggregator and quote-to-bind platform serving South Africa's short-term insurance market. Launched in 2017 by Pieter Erasmus, Pieter Venter, and Francois Venter, Ctrl operates as Ctrl Financial Intermediaries (CFI), an authorized Financial Services Provider (FSP 48557) regulated by South Africa's Financial Sector Conduct Authority. The platform enables consumers to compare and purchase car and home insurance policies through a mobile-first, no-paperwork interface integrated with seven major regional insurers.

The platform delivers real-time quote comparison, policy management, claims submission, and advisory services through native iOS and Android apps, web portal, and Huawei AppGallery. Ctrl's technology integrates directly with partner insurer systems to provide live quotes and policy administration, eliminating intermediary friction and reducing manual processes. The company operates alongside sister company Ctrl Technologies, which provides white-label SaaS insurance solutions for advisors, brokers, and consumer-facing businesses.

Ctrl has raised Series A funding from Santam (a major South African insurer) and Series B funding of USD 2.3 million from Naspers Foundry in 2021. The company remains operationally active with a team of 21 employees and continues to grow its user base and distribution reach across South Africa's insurance market.

## Products & services

### Consumer Quote Comparison & Purchase

A multi-insurer quote comparison and policy purchase platform allowing consumers to compare up to 8 real car and home insurance quotes from partner providers after completing a single underwriting questionnaire. The platform presents side-by-side comparisons with rating systems to help users evaluate coverage options and pricing, then facilitates policy acceptance and immediate coverage activation.

**Key features:**

- Real\-time quotes from 7 major South African insurers
- Single underwriting flow for multi\-insurer comparison
- Side\-by\-side rating and pricing comparison
- Instant policy purchase and activation
- No paper, no phone required

*Target users:* Individual consumers seeking car and home insurance in South Africa

### Policy Management & Asset Administration

A customer dashboard enabling policyholders to manage all insured assets, view coverage details, adjust coverages, add or remove assets (vehicles, properties, bikes, caravans), and view premium information. All policy administration occurs within the application without manual contact with insurers.

**Key features:**

- Asset inventory and management
- Coverage detail review and adjustment
- Premium tracking and management
- Multi\-asset support \(vehicles, homes, bikes, caravans\)
- Real\-time policy updates

*Target users:* Policyholders managing active insurance coverage

### Claims & Emergency Services

Direct claim submission and management through the platform with access to roadside and home emergency assistance services. Customers can file claims, track claim status, and request emergency support from authorized service providers.

**Key features:**

- Digital claim submission
- Claim status tracking
- Roadside assistance dispatch
- Home emergency services
- Service provider directory

*Target users:* Policyholders needing to file claims or request emergency services

### Live Insurance Advisory Services

Professional insurance guidance through live chat with authorized insurance advisors (with 12+ and 13+ years of industry experience respectively). Semi-intelligent chatbot handles basic inquiries before routing to human advisors for complex questions.

**Key features:**

- Live advisor chat
- Product and coverage guidance
- Claims support
- Chatbot for basic inquiries
- Expert\-backed advice

*Target users:* Consumers requiring professional insurance guidance

### Broker & Advisor SaaS Platform \(Ctrl Technologies\)

White-label SaaS solution enabling licensed advisors, brokers, and consumer-facing businesses to offer insurance products within their own applications or websites. Leverages Ctrl's backend integration with partner insurers to provide real-time quotes and policy administration capabilities.

**Key features:**

- White\-label quote engine
- Multi\-insurer integration
- Real\-time quote delivery
- Policy administration
- Customizable branding

*Target users:* Brokers, advisors, and other consumer\-facing businesses

## Category & focus

- Subcategories: Quote\-to\-bind, digital storefront, insurance aggregation
- Insurance verticals: P&C Personal
- Target customers: Consumers, Brokers, Carriers

## Notable customers

- MiWay
- Santam
- Absa
- Bryte
- Kingston Park
- Old Mutual
- Brolink

## Links

- Website: <https://www.takectrl.co.za/>
- Directory profile: <https://insurtechlist.com/companies/ctrl/>
- Ios app: <https://apps.apple.com/za/app/ctrl-insurance-assistant/id1435064773>
- Linkedin: <https://za.linkedin.com/company/ctrladvisor>

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*Last updated: 2026\-06\-17*