# Ctrl Technologies

> Digital insurance advisory and distribution platform for South African car and home insurance

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | South Africa |
| Founded | 2017 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Series B |

## Overview

Ctrl Technologies is an insurance distribution and advisory platform for personal lines car and home insurance in South Africa. The platform serves both consumers through a mobile and web application and industry participants through a white-label SaaS offering designed for brokers, advisors, and businesses seeking to add insurance products to their services.

Consumers use the Ctrl app to compare quotes from multiple South African insurers, manage existing policies, and access licensed advisor support in one place. The B2B SaaS platform provides insurance advisors and financial intermediaries with CRM tools, a customer success layer, and carrier integrations with major local insurers including Miway, Santam, Absa, and Bryte. The company also operates a licensed digital brokerage, Ctrl Financial Intermediaries (FSP 48557), and runs on AWS infrastructure with an in-house development team.

Ctrl Technologies raised ZAR 34M (approximately USD 2.3M) in Series B funding from Naspers Foundry in 2021, following an earlier undisclosed Series A from Santam. The company was founded in 2017 by Pieter Venter, Francois Venter, and Pieter Erasmus.

## Products & services

### Ctrl Consumer App

Mobile and web application enabling South African consumers to compare car and home insurance quotes from multiple insurers, manage existing policies, and access support from licensed advisors.

**Key features:**

- Multi\-insurer quote comparison
- Policy management dashboard
- In\-app advisor access and support
- Car and home insurance coverage

*Target users:* Individual consumers in South Africa seeking personal lines insurance

### Ctrl SaaS Platform

White-label software platform for insurance advisors, brokers, and businesses seeking to distribute insurance products under their own brand.

**Key features:**

- CRM and customer management tools
- Carrier integrations with major South African insurers
- Customer Success Function layer
- White\-label branding capabilities

*Target users:* Insurance brokers, financial advisors, and businesses expanding into insurance distribution

## Category & focus

- Subcategories: Digital Insurance Marketplace, White\-Label Distribution Platform, Broker CRM
- Insurance verticals: P&C Personal
- Target customers: Consumers, Brokers, Agents/Agencies

## Notable customers

- Miway
- Santam
- Absa
- Bryte
- KP \(King Price\)
- Old Mutual
- Brolink

## Links

- Website: <https://takectrl.co.za>
- Directory profile: <https://insurtechlist.com/companies/ctrl-technologies/>
- Linkedin: <https://za.linkedin.com/company/ctrladvisor>

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*Last updated: 2026\-05\-17*