# Cove Insurance > Digital\-first car and pet insurance for New Zealand consumers\. ## At a glance | Field | Value | | --- | --- | | Type | Carrier | | Region | APAC | | Headquarters | Auckland, New Zealand | | Founded | 2017 | | Employees | 11-50 | ## Overview Cove Insurance is a direct-to-consumer personal lines carrier based in Auckland, New Zealand, offering car and pet insurance through a fully online platform. Founded in 2017 and launched commercially in September 2018 by co-founders Brett Wilson and brothers Andy and Rob Coon, Cove targets New Zealand consumers seeking a simpler alternative to traditional insurers. The company is underwritten by Aioi Nissay Dowa Insurance Company Limited, one of the largest insurance groups in Japan and globally. Cove operates without physical branches or phone-first sales, relying on an online quoting and self-service portal (My Cove) that allows policyholders to obtain quotes, manage policies, and access support around the clock. Live chat with average answer times of 48 seconds complements the digital experience. Multi-policy discounts and streamlined quoting -- approximately 2 minutes for car insurance -- are central to the value proposition. The company raised $2.0M USD in a Series A round circa 2020-2021, with participants including NYSE-listed Greenlight Capital Re and its innovation arm Greenlight Re Innovations, which holds approximately 7.5% of Cove. Earlier funding came from Aspire NZ Seed Fund, Creative HQ, and the New Zealand Venture Investment Fund. Cove has earned a 4.7/5 rating across more than 1,700 Feefo reviews and over 681 Google reviews. ## Links - Website: - Directory profile: - About: - Linkedin: - Media/press: --- *Last updated: 2026\-06\-22*