# Compara

> Online insurance and financial products comparison marketplace for Latin America

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | LATAM |
| Headquarters | Santiago, Chile |
| Founded | 2009 |
| Stage | Growth |
| Employees | 201-500 |
| Funding | Series C+ |

## Overview

ComparaOnline is an insurance and financial products comparison marketplace serving consumers in Latin America, with operations in Chile, Brazil, and Colombia. The platform enables consumers to compare and purchase auto, travel, life, and health insurance policies from multiple carriers in a single session.

The platform operates as a B2C aggregator, integrating with major insurance carriers and financial institutions via RESTful APIs. Consumers access real-time policy quotes and can complete purchases directly through the platform. Infrastructure runs on Google Cloud Platform (GCP), using Google Kubernetes Engine, Cloud SQL, and BigQuery for analytics.

Founded in 2009 by Sebastian Valin, ComparaOnline has served over 4 million consumers and attracts more than 1 million monthly active users. The company has raised USD 39M across five funding rounds, with backing from Kaszek Ventures, Ribbit Capital, IFC, and Endeavor. In 2018, it expanded Colombian operations through the acquisition of Compara Mejor.

## Products & services

### Auto Insurance Comparison and Purchase

Real-time auto insurance comparison tool enabling consumers to view, compare, and purchase policies from multiple carriers in a single session. Auto insurance is the platform flagship vertical.

**Key features:**

- Multi\-carrier real\-time quote aggregation
- Direct policy purchase and binding
- Policy comparison across coverage levels and pricing

*Target users:* Individual consumers seeking auto insurance in Chile, Brazil, or Colombia

### Travel Insurance

Travel insurance comparison and purchase functionality, aggregating policies from multiple providers for international and domestic travel coverage.

**Key features:**

- Multi\-provider quote comparison
- Purchase and confirmation flow within platform

*Target users:* Individual consumers purchasing travel coverage

### Health Insurance Comparison

Health insurance product comparison tool allowing users to explore coverage options from multiple providers.

**Key features:**

- Coverage\-level comparisons across insurers
- Regional market availability \(Chile, Brazil, Colombia\)

*Target users:* Individual consumers evaluating health coverage options

### Financial Products Marketplace

Comparison functionality for financial products including credit cards and mortgages, extending the platform beyond insurance into broader personal finance.

**Key features:**

- Credit card comparisons
- Mortgage comparisons
- Consolidated personal finance discovery

*Target users:* Consumers seeking financial products across LATAM markets

## Category & focus

- Subcategories: Digital Storefront, Quote\-to\-Bind, Embedded Insurance
- Insurance verticals: P&C Personal, Life & Annuity, Health
- Target customers: Consumers, Carriers

## Notable customers

- Banco Bradesco
- Liberty Seguros Brasil
- Zurich Insurance Group
- AIG
- MAPFRE
- HDI\-Gerling
- RSA Insurance Group

## Links

- Website: <https://www.comparaonline.com/>
- Directory profile: <https://insurtechlist.com/companies/compara-co/>
- Chile: <https://www.comparaonline.cl/>
- Brazil: <https://www.comparaonline.com.br/>
- Colombia: <https://www.comparaonline.com.co/>
- Linkedin: <https://www.linkedin.com/company/compara>

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*Last updated: 2026\-06\-29*