# Clupp

> Pay\-per\-kilometer vehicle insurance for infrequent drivers and micro\-mobility users in Mexico

## At a glance

| Field | Value |
| --- | --- |
| Type | Carrier |
| Region | LATAM |
| Headquarters | Mexico City, Mexico |
| Founded | 2021 |
| Employees | 11-50 |

## Overview

Clupp is a direct-to-consumer insurtech carrier based in Mexico City, operating as Clupp Mutualidad SC de RL de CV. The company sells usage-based vehicle insurance for cars, trucks, motorcycles, bicycles, e-bikes, and scooters across Mexico, pricing coverage according to kilometers driven each month. Low-mileage policyholders can qualify for premiums up to 40% below standard market rates.

Policy administration runs on a mobile-first platform that verifies odometer readings through smartphone photo uploads, removing the need for installed telematics hardware. Policyholders manage coverage via iOS and Android apps and interact with support through CluppGPT-1, a WhatsApp chatbot using natural language processing. ANA Seguros provides underwriting capacity for certain liability lines. Alongside its consumer offering, Clupp operates a B2B platform that gives insurance brokers and embedded insurance startups digital policy management tools.

Founded in 2021, the company completed Y Combinator's Winter 2022 cohort and reported USD 5M in annual recurring revenue for 2024 with a 12-person team. Co-founder and COO Marisol Sanchez serves as president of the Mexican Insurtech Association.

## Links

- Website: <https://clupp.com.mx>
- Directory profile: <https://insurtechlist.com/companies/clupp-mx/>
- Linkedin: <https://mx.linkedin.com/company/cluppseguro>
- Crunchbase: <https://www.crunchbase.com/organization/clupp>
- Y combinator: <https://www.ycombinator.com/companies/clupp>

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*Last updated: 2026\-07\-15*