# Circulator > Digital communications and automation platform for insurance brokers and carriers ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | EMEA | | Headquarters | Dublin, Ireland | | Founded | 2007 | | Stage | Established | | Employees | 1-10 | | Funding | Bootstrapped | ## Overview Circulator is a customer engagement and marketing automation platform for insurance brokers and carriers, headquartered in Dublin, Ireland. Founded in 2007, the company provides a SaaS platform that automates digital communications across the full policy lifecycle -- from lead generation and quote follow-up through renewals, cross-sell campaigns, and customer retention. The platform is purpose-built for the insurance sector, with deep workflow support for the day-to-day communications needs of Irish and UK brokers. The platform delivers email and SMS communications through a drag-and-drop content editor, behavioral retargeting, A/B testing, audience segmentation, and heat map analytics. It integrates with broker management systems from Applied Systems (Relay, eQuote, CRS24) via a RESTful API, and supports both cloud and on-site BMS deployments. Circulator holds ISO/IEC 27001 certification and is registered with the Financial Services Qualification System (FSQS), reflecting its security and compliance posture for regulated financial services clients. Circulator serves a mix of large carriers and regional brokers in the Irish and UK markets, including Liberty Insurance, Irish Life Health, The AA, and Gallagher. Customer outcomes published on the company website include a 35% conversion rate increase for quote notifications and a 50%+ renewal uplift reported by KennCo Underwriting. The company operates on a bootstrapped basis and has remained independently owned since its founding nearly two decades ago. ## Products & services ### Campaign Automation Platform An all-in-one marketing and communications automation platform designed for insurance brokers. Supports email and SMS delivery with a drag-and-drop WYSIWYG editor, media manager, audience segmentation, behavioral retargeting, A/B testing (subject lines, URLs, product placement, timing), heat map analytics, and suppression list management. **Key features:** - Drag\-and\-drop content editor with media manager - A/B testing across subject lines, URLs, product placement, and send timing - Behavioral retargeting and audience segmentation - Heat map analytics and suppression list management *Target users:* Insurance brokers and carrier marketing teams ### Renewals Automation Automated renewal communication workflows covering the full cycle of reminders and follow-ups to reduce manual processing and improve renewal rates. **Key features:** - Automated renewal reminder sequences - Follow\-up triggers based on customer response - Reported 50%\+ renewal rate increase \(KennCo Underwriting case study\) *Target users:* Insurance brokers handling high\-volume personal and commercial renewals ### Quote Notifications Automated follow-up communications triggered by quote activity to convert prospects into policyholders. **Key features:** - Triggered by quote events in broker management systems - Automated multi\-step follow\-up sequences - Reported 35% increase in conversion rates *Target users:* Brokers processing inbound quote requests ### Driver Number Collection An automated workflow for collecting and validating driver license numbers, designed to meet compliance requirements under the Irish Road Traffic and Roads Act 2023. **Key features:** - Automated data collection requests to policyholders - Validation against compliance requirements - Reduces manual follow\-up for brokers *Target users:* Irish insurance brokers handling motor policies ### Additional Workflow Modules Circulator also offers purpose-built automation modules for new business chase, document chase, customer onboarding, NTU (non-taken-up) and winback campaigns, customer check-in, lead generation, cross-sell, testimonial requests, credit control, and digital receipts. *Target users:* Insurance brokers managing full policy lifecycle communications ## Category & focus - Subcategories: Marketing Automation, Policy Communications, Renewal Automation, Cross\-Sell Automation - Insurance verticals: P&C Personal, P&C Commercial - Target customers: Brokers, Carriers ## Notable customers - Liberty Insurance - KennCo Underwriting - Irish Life Health - The AA - Gallagher - JV Hutton Insurance - Clear Insurance - First Ireland Insurance - Campion Insurance - SuperValu Insurance - MBC Insurance - Brittons ## Links - Website: - Directory profile: - About: - Contact: - Features: - Linkedin: - Solutions: --- *Last updated: 2026\-06\-13*