# CDL

> Insurance software and digital transformation for UK retail insurers and brokers

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Stockport, Greater Manchester, UK |
| Founded | 1977 |
| Stage | Established |
| Employees | 501-1000 |
| Funding | Bootstrapped |

## Overview

CDL (Cheshire Datasystems Limited) is a policy administration and insurance software provider serving retail insurers, brokers, and managing general agents primarily in the UK market. The company delivers technology across the full insurance value chain, from policy management and pricing to digital distribution and telematics-based products.

CDL's platform includes policy administration systems, price comparison aggregation tools, cloud-based analytics and data services, and digital retail solutions. The company's InsurTechX initiative applies machine learning, AI, and big data to automate and simplify insurance transactions. Solutions are delivered via cloud infrastructure on AWS, with API-based integrations across price comparison sites, mobile channels, and core carrier systems.

Founded in 1977 and grown organically to over 600 employees, CDL has established a dominant position in UK retail insurance distribution. Approximately 65% of UK price comparison website operators use CDL's aggregation platform. Customers include Co-op Insurance, RAC, Sainsbury's Bank, and Swinton. The company has been certified a Top Employer for eight consecutive years and was ranked #1 in the UK InsurTech 50 in 2022.

## Products & services

### Policy Administration Systems

Core policy management and administration platform for insurers and MGAs, covering underwriting, policy lifecycle, and claims management operations.

**Key features:**

- End\-to\-end policy lifecycle management
- Underwriting workflow support
- Claims management integration

*Target users:* Carriers, MGAs/MGUs

### InsurTechX

CDL's AI and machine learning initiative applying big data and conversational interfaces to simplify insurance transactions and consumer experiences.

**Key features:**

- Machine learning\-powered pricing and risk assessment
- Chat and voice interface support \(conversational commerce\)
- AI\-driven consumer journey optimization

*Target users:* Carriers, Brokers

### Aggregator Hub

Price comparison integration platform used by approximately 65% of UK price comparison website operators for real-time multi-channel pricing and distribution.

**Key features:**

- Real\-time pricing aggregation
- Multi\-channel distribution support
- Price comparison website integration

*Target users:* Carriers, Brokers

### Connected Insurance

Usage-based and telematics insurance solutions, including the NuBee driver telematics brand launched in 2022 by CDL's Collingwood division.

**Key features:**

- Driver telematics data collection and scoring
- Usage\-based insurance product enablement
- IoT and connected device integration

*Target users:* Carriers, MGAs/MGUs

### Business Intelligence & Data Services

Cloud-based analytics and data enrichment platform providing vehicle and property data services and operational insights for insurers and brokers.

**Key features:**

- Vehicle and property data enrichment
- Predictive analytics and reporting
- Cloud\-based delivery via AWS

*Target users:* Carriers, Brokers

### Online Experience

Digital retail and self-service platform enabling omnichannel insurance sales and customer engagement across web, mobile, and price comparison channels.

**Key features:**

- Web and mobile consumer self\-service
- Omnichannel digital sales journeys
- Price comparison channel integration

*Target users:* Carriers, Brokers, Agents/Agencies

## Category & focus

- Subcategories: Policy Administration, Distribution & Sales, Data & Analytics, Connected Insurance
- Insurance verticals: P&C Personal, P&C Commercial, Specialty/E&S
- Target customers: Carriers, Brokers, MGAs/MGUs

## Notable customers

- Co\-op Insurance
- RAC
- Sainsbury's Bank
- Swinton

## Links

- Website: <https://www.cdl.co.uk>
- Directory profile: <https://insurtechlist.com/companies/cdl/>
- Linkedin: <https://www.linkedin.com/company/cdl-cheshire-datasystems-ltd->
- Press/news: <https://www.cdl.co.uk/media/news.html>

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*Last updated: 2026\-05\-11*