# CDL Software

> Core insurance platform software for UK personal lines carriers and brokers

## At a glance

| Field | Value |
| --- | --- |
| Category | Core Administration |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Stockport, Greater Manchester, United Kingdom |
| Founded | 1977 |
| Stage | Established |
| Employees | 501-1000 |
| Funding | Bootstrapped |

## Overview

CDL (Cheshire Datasystems Ltd) is a UK-based insurance software development house providing core systems and technology platforms for high-volume personal lines insurance operations. The company serves insurers, carriers, and brokers primarily in the UK market, with its software processing up to 10 million quote requests per hour at peak load.

The company's product portfolio includes Strata, a multi-channel retail insurance platform covering web, mobile, and price comparison site distribution; Hummingbird, a cloud-based high-speed search service delivered via SaaS; and InsurTechX, an AI and machine learning initiative targeting chat and voice interfaces for insurance applications. CDL's solutions are cloud-native and built on AWS, with approximately 100 AWS accreditations and Advanced Technology Partner status. The company allocates approximately 15% of annual turnover to research and development.

CDL has grown organically since 1977 without external venture funding. Around 65% of UK price comparison website operators use CDL software. The company serves over 40 insurance organizations, including Ageas Retail, Co-op Insurance, Covea Insurance, LV= Broker, RAC Insurance, and Swinton Insurance. CDL was ranked first in the UK InsurTech 50 in 2022 and is listed in the InsurTech 100.

## Products & services

### Strata

A scalable, multi-channel retail insurance platform for high-volume personal lines operations. Supports web, mobile, price comparison site distribution, consumer self-service, and telematics-based insurance products.

**Key features:**

- Multi\-channel distribution including price comparison website connectivity
- Real\-time pricing capability with data enrichment
- Telematics and connected device integration for IoT\-based policies
- Consumer self\-service portal

*Target users:* UK personal lines carriers and brokers

### Hummingbird

An ultra-high-speed, cloud-based search solution delivered as SaaS. Available via REST APIs over the web or via AWS PrivateLink for secure private connectivity.

**Key features:**

- Ultra\-fast quote and product search capability
- SaaS delivery with web APIs
- AWS PrivateLink support for private network integration
- Configurable for various insurance product types

*Target users:* Insurers and brokers requiring high\-throughput quote search

### InsurTechX

An AI and machine learning initiative applying emerging technologies to insurance customer engagement through chat and voice interfaces.

**Key features:**

- Machine learning and AI\-powered insurance shopping
- Chat and voice interface support
- Big data integration for enhanced risk insight

*Target users:* Carriers and brokers pursuing digital engagement channels

### Aggregator Hub

A data aggregation platform providing connectivity with price comparison websites and data enrichment systems.

**Key features:**

- Integration with UK price comparison websites
- Connectivity to external data enrichment sources
- Standardised data exchange interfaces

*Target users:* Personal lines insurers distributing via aggregators

### Connected Insurance

IoT and telematics solutions supporting connected home device automation and real-time risk-based pricing.

**Key features:**

- Connected home device integration
- IoT data enrichment for risk assessment
- Real\-time pricing feeds

*Target users:* Carriers offering telematics or smart home insurance products

### Data Services

Structured data enrichment services for vehicle, property, and business intelligence use cases.

**Key features:**

- Vehicle data enrichment for automotive insurance
- Property data enrichment for home insurance
- Business intelligence and analytics reporting

*Target users:* Carriers and brokers requiring enriched data for underwriting and reporting

## Category & focus

- Subcategories: Policy administration, quote platform, data enrichment, telematics
- Insurance verticals: P&C Personal
- Target customers: Carriers, Brokers

## Notable customers

- Ageas Retail
- Autonet
- iGO4
- Sure Thing\!
- Co\-op Insurance
- Covea Insurance
- LV= Broker
- RAC Insurance
- Swinton Insurance
- 1 Answer Network

## Links

- Website: <https://www.cdl.co.uk>
- Directory profile: <https://insurtechlist.com/companies/cdl-software/>
- Careers: <https://www.cdl.co.uk/careers/who_we_are.html>
- Linkedin: <https://www.linkedin.com/company/cdl-cheshire-datasystems-ltd->
- Aws partnership: <https://www.cdl.co.uk/aws/overview.html>

---

*Last updated: 2026\-06\-22*