# BUSINESSNEXT > AI\-powered CRM and digital engagement platform for insurance and financial services ## At a glance | Field | Value | | --- | --- | | Category | Customer Engagement | | Type | Solutions Provider | | Region | APAC | | Headquarters | Noida, Uttar Pradesh, India | | Founded | 2001 | | Stage | Enterprise | | Employees | 1000+ | | Funding | Series B | ## Overview BUSINESSNEXT (formerly CRMNEXT) is a cloud-native CRM and digital engagement platform for insurance carriers, agents, and brokers, as well as broader financial services organizations. The company serves the insurance vertical with tools for policy lifecycle management, claims processing, lead management, and omnichannel customer engagement. The platform operates as a composable, API-first architecture that supports deployment on major cloud providers including AWS, Azure, and GCP, and is available through the AWS Marketplace. It integrates with core insurance systems such as Guidewire and Duck Creek, enabling carriers to extend existing technology stacks without replacing them. Key capabilities include AI-powered lead scoring, micro-segmentation, virtual assistants, and automated claims workflows. Founded in 2001 and headquartered in Noida, India, the company operates offices in 14 countries across North America, APAC, and the Middle East. The platform supports over 1 million users across 65,000 branches and call centers globally, with the underlying database managing over 1 billion end customers. The company has raised USD 23M from investors including Avataar Venture Partners, Norwest Venture Partners, and Ascent Capital, and has been recognized in the Gartner Magic Quadrant for over a decade. ## Products & services ### CRMNEXT for Insurance An enterprise CRM solution purpose-built for insurance operations, covering 360-degree customer views, policy action workflows, and multi-channel engagement. **Key features:** - End\-to\-end policy lifecycle management including renewals, surrenders, and amendments - Omnichannel claims initiation with AI\-powered investigation workflow management - Automated lead capture, scoring, nurturing, and lifecycle management *Target users:* Insurance carriers, brokers, and agents managing large policy and customer portfolios ### CUSTOMERNEXT A customer experience platform providing self-service portals, digital engagement, and real-time interaction tools for insurance policyholders and prospects. **Key features:** - Omnichannel policyholder engagement across web, mobile, email, and social - Virtual assistant integration for automated customer and agent interactions - Real\-time claim tracking and policy status dashboards *Target users:* Insurance carriers focused on digital\-first policyholder experiences ### DATANEXT A data management layer that unifies customer and policy data across the enterprise for use in analytics, segmentation, and AI-driven decision making. **Key features:** - Micro\-customer segmentation using AI and ML algorithms - Centralized data repository enabling cross\-system analytics - Vivid Authoring Studio for no\-code/low\-code platform configuration *Target users:* Insurance carriers and financial services firms managing large\-scale data across distributed systems ## Category & focus - Subcategories: CRM, Policy Management, Claims Technology, Lead Management - Insurance verticals: Life & Annuity, P&C Personal, P&C Commercial, Health, Group Benefits - Target customers: Carriers, Brokers, Agents/Agencies ## Notable customers - Kotak Life Insurance \-\- achieved 40% improvement in Customer Experience Index after implementation - TATA AIA Life \-\- achieved 250% increase in First Contact Resolution rates ## Links - Website: - Directory profile: - Careers: - Contact: - Linkedin: - Aws marketplace: - Insurance solutions: --- *Last updated: 2026\-06\-25*