# BriteCo > Making jewelry insurance faster, easier, and more affordable wherever, whenever you choose\. ## At a glance | Field | Value | | --- | --- | | Type | MGA | | Region | NA | | Headquarters | Evanston, Illinois | | Founded | 2017 | | Stage | Growth | | Employees | 11-50 | ## Overview BriteCo is a US-based insurtech company that has revolutionized the jewelry appraisal and insurance industry through technology. Founded in 2017 by Dustin Lemick, a third-generation retail jeweler, BriteCo makes insuring fine jewelry, luxury watches, and special events faster, easier, and more affordable than traditional options. The company operates as a program administrator for bespoke, admitted jewelry insurance programs and is licensed in all 50 states and the District of Columbia. BriteCo's cloud-based platform uses over 200,000 pricing data points to power its proprietary Appraisal Management System, enabling jewelers to complete appraisals in as little as five minutes and consumers to obtain insurance quotes in under two minutes. Policies are underwritten by Glencar Insurance Company, an AM Best A+ rated carrier, with reinsurance backing from Hannover Re. The company has built an extensive distribution network of more than 3,500 independent retail jewelers and over 4,500 independent insurance agents across the United States. BriteCo has expanded its appraisal technology to Canada and continues to grow its e-commerce and point-of-sale integrations. ## Products & services ### Jewelry Insurance Standalone all-risk jewelry insurance covering engagement rings, wedding bands, earrings, pendants, bracelets, and luxury watches. Policies provide worldwide 24/7 protection. **Key features:** - Loss, theft, damage, and mysterious disappearance - Up to 125% of appraised replacement value - Zero deductibles - Worldwide coverage - Preventative maintenance \(prong re\-tipping, clasp replacement\) - Automatic annual policy updates reflecting market price changes *Target users:* Consumers purchasing or owning fine jewelry and luxury watches *Distribution:* Direct\-to\-consumer, retail jeweler partnerships, independent insurance agents ### Wedding & Event Insurance Comprehensive coverage for weddings and special events, including liability and cancellation/postponement protection. **Key features:** - Event liability up to $10 million \($1M per occurrence / $2M aggregate\) - Cancellation/postponement up to $2 million - Host liquor liability \(included\) - Pet liability coverage - COVID coverage for honorees and immediate family - "Cancel for Any Reason" add\-on \(75% reimbursement\) - Professional counseling coverage for unexpected cancellations - Vendor failure protection *Target users:* Couples and event planners *Distribution:* Direct\-to\-consumer, wedding venues, wedding planners ### Appraisal Management System Free cloud-based jewelry appraisal and valuation platform for retail jewelers. This B2B tool serves as the primary distribution gateway for BriteCo's insurance products. **Key features:** - Cloud\-based digital appraisal creation in 5 minutes - Over 200,000 market pricing data points for valuation guidance - Automatic insurance quote delivery to customers via text or email - IGI grading results integration for enhanced accuracy - Available in all 10 Canadian provinces *Target users:* Independent retail jewelers *Distribution:* Direct to jewelers \(free of cost\) ## Links - Website: - Directory profile: - Blog: - Contact: - Twitter: - Facebook: - Linkedin: - Instagram: - Press/news: - For jewelers: - Partnerships: - Jewelry insurance: - Wedding insurance: --- *Last updated: 2026\-03\-25*