# Brainsure

> AI\-powered lead generation and sales platform for insurance distribution networks

## At a glance

| Field | Value |
| --- | --- |
| Category | Distribution & Sales |
| Type | Solutions Provider |
| Region | EMEA |
| Headquarters | Milan, Italy |
| Founded | 2023 |
| Stage | Startup |
| Employees | 11-50 |
| Funding | Seed |

## Overview

Brainsure is a sales-technology platform for insurance intermediaries that combines managed lead generation campaigns with an AI-driven sales assistant. Founded in 2023 and based in Milan, Italy, the company serves brokers and agencies across the Italian insurance market, focusing on P&C, Health, Cyber, and D&O lines.

The company delivers two integrated layers of capability: outbound lead generation campaigns that use omnichannel outreach and data targeting to produce qualified sales appointments, and Nexa -- its proprietary AI platform -- which supports intermediaries in real time during client interactions. Nexa aggregates policy data from 35 sources across five insurance branches, providing instant policy comparison, AI-generated objection handling, and pre-call briefing reports. The platform is delivered as SaaS and reports a 100% improvement in conversion rates among active users.

Brainsure serves 40+ clients in the Italian insurance market, including major insurance groups and banking-insurance operators. The company is part of Start Factor, a venture building group that creates insurance startups from inception. Since launching the Nexa platform in May 2026, Brainsure has positioned AI-assisted sales as its primary growth driver.

## Products & services

### Nexa AI Platform

Nexa is an end-to-end AI sales platform for insurance intermediaries that aggregates policy data from 35 sources and provides contextual guidance to support each stage of the sales conversation.

**Key features:**

- Real\-time policy comparison across 35 sources covering Welfare, Health, Property, Cyber, and D&O branches
- Support for 20 common health fund structures
- AI\-generated objection handling with contextual responses
- Pre\-call briefing reports with client\-specific context
- Personalized sales tips per situation
- Daily policy database updates

*Target users:* Insurance brokers, agencies, and distribution networks

### Lead Generation & Sales Campaigns

Managed outbound service that designs and executes omnichannel prospecting campaigns on behalf of insurance intermediaries, delivering qualified sales appointments.

**Key features:**

- Targeted prospect identification and list building
- Omnichannel campaign execution \(email, phone, digital\)
- Qualified appointment setting
- Sales process design and optimization
- Performance tracking and best\-practice coaching

*Target users:* Insurance brokers and agencies looking to scale sales pipelines

## Category & focus

- Subcategories: Lead Generation, Sales Enablement, AI Sales Assistant
- Insurance verticals: P&C Commercial, Health, Specialty/E&S, Group Benefits
- Target customers: Brokers, Agents/Agencies

## Notable customers

- Generali
- BPER
- Unipol
- Reale Mutua

## Links

- Website: <https://brainsure.it>
- Directory profile: <https://insurtechlist.com/companies/brainsure/>
- Linkedin: <https://it.linkedin.com/company/brainsure>
- Nexa platform: <https://nexa.brainsure.ai>

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*Last updated: 2026\-07\-12*