# Bodoc > Insurance management app helping Korean consumers optimize coverage and reduce waste ## At a glance | Field | Value | | --- | --- | | Type | Broker | | Region | APAC | | Headquarters | Seoul, South Korea | | Founded | 2012 | | Employees | 11-50 | ## Overview Bodoc is a consumer-facing insurance brokerage and digital platform serving individual policyholders in South Korea. The company operates as a registered insurance agency (Registration No. 2012018115) and positions itself as a neutral advisor rather than a sales channel, focusing on helping consumers understand and optimize existing coverage rather than driving new policy sales. The platform serves a broad range of Korean consumers, from young professionals to families with multi-member insurance needs. Bodoc earns commissions on policy placements and recommendations, structuring its revenue model around user outcomes. The company is operationally backed by parent company AijiNet and maintains a mobile-first delivery model reflecting the dominance of smartphones in Korean financial decision-making. Bodoc's technology platform underpins its brokerage function: an AI-powered insurance diagnosis engine trained on more than 2 million historical assessments benchmarks user portfolios against comparable demographic profiles, identifying coverage gaps, redundancies, and cost-to-benefit mismatches. As of the research date, the platform had completed 431,405 cumulative diagnoses and generated 26,797 personalized product design proposals for users. ## Notable customers - Young professionals \(20s\-40s\) managing multiple insurance policies - Families with complex, multi\-member insurance portfolios - Consumers undergoing life transitions \(marriage, home purchase, new dependents\) - Price\-sensitive consumers seeking to reduce over\-insurance costs - Policyholders seeking a second opinion on coverage adequacy ## Links - Website: - Directory profile: - Ios app: - Android app: - Website \(alternative\): --- *Last updated: 2026\-07\-12*