# BLUERUSH

> Transforming complex insurance and financial data into personalized, interactive video experiences that drive customer engagement and sales conversion

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | NA |
| Headquarters | Toronto, Ontario, Canada |
| Founded | 2004 |
| Stage | Growth |
| Employees | 11-50 |
| Funding | Public |

## Overview

BlueRush Inc. (TSXV: BTV; OTCQB: BTVRF) is a Canadian SaaS company specializing in personalized digital engagement for financial services and insurance organizations. Founded in 2004 and publicly traded on the TSX Venture Exchange, BlueRush develops tools that transform complex product data into interactive, personalized video experiences delivered at key moments in the customer lifecycle.

The company's flagship platform, IndiVideo, enables insurance carriers, banks, and wealth management firms to convert policyholder data into individualized video communications -- without requiring video production expertise. Use cases span the insurance customer journey: from illustrating quotes and policy summaries to annual benefit statements, upsell prompts, and retention campaigns. The platform integrates with client data systems and CRM tools to deliver video at scale.

BlueRush is led by CEO Steve Taylor, previously founder and CEO of Resolver Inc. (a GRC SaaS company sold to Klass Capital in 2015), and is backed primarily by Round 13 Capital (approximately 38% ownership), co-founded by Bruce Croxon and John Eckert. The company is SOC 2 certified and serves clients across financial services, insurance, health, retail, and telecommunications.

## Products & services

### IndiVideo

IndiVideo is BlueRush's flagship SaaS platform that converts structured data into personalized, interactive video experiences. Insurers use it to produce individualized policy statements, benefit explanations, quote walk-throughs, and upsell campaigns -- delivered digitally at scale.

**Key features:**

- AI\-powered video creation \(Ivy Assistant\) \-\- generates videos from text prompts in under 90 seconds
- Template\-based and self\-recording creation modes
- Interactive video elements: form fills, call\-to\-action buttons, embedded inputs
- CRM and data integration: HubSpot, file upload, real\-time data injection
- Real\-time analytics and KPI tracking
- Secure, scalable cloud hosting \(Microsoft Azure\)

*Target users:* Insurance marketers, customer communications teams, sales and retention teams at carriers and MGAs

### Digital Experiences

Custom calculators, tools, microsites, and applications designed to simplify complex insurance products and drive customer action. Services include CX/UX strategy, design, and build.

*Target users:* Carriers and brokers seeking custom digital engagement tools

### Generative Engine Optimization \(GEO\)

Site audit and architecture services to optimize digital assets for visibility in AI-powered search engines (ChatGPT, Claude, Gemini). Addresses the growing share of customer research conducted through AI interfaces.

*Target users:* Financial services and insurance organizations seeking to maintain digital discoverability as search behavior shifts to AI tools

## Category & focus

- Subcategories: Personalized video, digital customer communications, interactive statements
- Insurance verticals: Life & Annuity, P&C Personal, Group Benefits, Health
- Target customers: Carriers, Brokers, MGAs/MGUs

## Notable customers

- Allstate \(personalized quote walk\-through and statement automation\)
- Assurity Insurance Solutions \(broker communication and open enrollment videos; 2x email click\-through rates\)
- Pacific Life
- Navy Federal Credit Union
- AFP Habitat
- DUCA Financial Services Credit Union
- TD Bank \(via digital experiences\)

## Links

- Website: <https://www.bluerush.com>
- Directory profile: <https://insurtechlist.com/companies/bluerush/>
- Individeo product: <https://www.bluerush.com/individeo/>
- Shareholders / ir: <https://www.bluerush.com/shareholders-info/>

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*Last updated: 2026\-04\-09*