# Blue HK

> Direct\-to\-consumer digital life insurer in Hong Kong \-\- no agents, no commissions

## At a glance

| Field | Value |
| --- | --- |
| Type | Carrier |
| Region | APAC |
| Headquarters | Kowloon Bay, Hong Kong |
| Founded | 2018 |
| Employees | 51-200 |

## Overview

Blue is a direct-to-consumer digital life insurance carrier licensed and operating in Hong Kong. The company offers life, critical illness, savings, and medical insurance products entirely through online and mobile channels, with no agent involvement and no commission fees. Founded in 2018, Blue targets Hong Kong residents who prefer a self-service insurance experience over traditional intermediary-based distribution.

The platform is built on Tencent Cloud infrastructure and supports end-to-end digital workflows: quote generation, online application, policy management, and claims processing. Customers can apply for life insurance coverage in approximately five minutes without medical examinations for eligible products. Blue Claim Easy, the company's self-service claims module, processes eligible claims within two business days through standard channels or within one hour via the Faster Payment System (FPS) for select products.

Blue operates as a joint venture between Aviva (40%), Hillhouse Capital (40%), and Tencent (20%). Aviva contributes insurance underwriting expertise and regulatory relationships; Hillhouse provides capital and strategic support; Tencent supplies technology infrastructure and access to its broader digital ecosystem in Hong Kong. The company is regulated by the Hong Kong Insurance Authority.

## Links

- Website: <https://www.blue.com.hk>
- Directory profile: <https://insurtechlist.com/companies/blue-hk/>
- Linkedin: <https://hk.linkedin.com/company/bluehk>
- Mobile app: <https://www.blue.com.hk/en/blue-insurance-mobile-app>
- Press/news: <https://www.blue.com.hk/online/publish/en/about/PressRelease/416e5673a6e447c8b73afca6521594b0.html>

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*Last updated: 2026\-05\-11*