# BiTS Asia

> Insurtech software and automation tools for insurance intermediaries in the Asia\-Pacific region\.

## At a glance

| Field | Value |
| --- | --- |
| Category | Customer Engagement |
| Type | Solutions Provider |
| Region | APAC |
| Headquarters | Hong Kong |
| Stage | Startup |
| Employees | 1-10 |
| Funding | Bootstrapped |

## Overview

BiTS Asia is a B2B technology provider developing software and automation solutions for insurance agents, brokers, and intermediaries in Hong Kong and the broader Asia-Pacific market. The company operates under the Originals Group portfolio and targets persistent operational pain points faced by insurance intermediaries, including paperwork overload, inconsistent underwriting practices, and gaps in technology training.

The company delivers an AI-powered chatbot system, robotic process automation (RPA) workflows, RESTful API integrations, and blockchain-based transaction tools -- each designed to reduce manual effort and connect insurance platforms digitally. The chatbot is currently live in production on HK.Insure, a platform serving Henderson Insurance Consultants Limited.

BiTS Asia also runs The New Norm Biz Circle, a business collective using its chatbot and omni-channel communication model, and operates HK.Insure, an insurance marketplace with directory listings, booking features, and industry stakeholder resources for the Hong Kong market.

## Products & services

### ChatBot System

An AI-powered conversational agent built for insurance intermediaries. Deployed in production on HK.Insure, it provides 24/7 customer engagement and support for insurance consultants and their clients.

**Key features:**

- 24/7 automated customer engagement
- Insurance industry\-specific conversational flows
- Multi\-channel IM and social media integration

*Target users:* Insurance agents and brokers

### Robotic Process Automation \(RPA\)

Workflow automation tools for repetitive insurance back-office tasks, reducing manual data entry and improving operational throughput for intermediaries.

**Key features:**

- Automated data entry and document handling
- Integration with existing insurance workflows
- Process monitoring and reporting

*Target users:* Insurance intermediaries and back\-office operations teams

### API Integration Platform

RESTful APIs that connect insurance intermediary platforms with third-party systems and data sources, enabling data exchange and end-to-end process automation.

**Key features:**

- RESTful API architecture
- Integration with existing intermediary and carrier systems
- Supports multi\-platform data flows

*Target users:* Brokers and agents seeking system connectivity

### Blockchain Technology

Blockchain-based tools for insurance transaction management, providing audit trails and enhanced transparency for policy and claims handling.

**Key features:**

- Immutable transaction records
- Enhanced transparency for policy management
- Security for claims processing workflows

*Target users:* Insurance intermediaries requiring compliance and audit capabilities

### AI Training Services

Customized AI training programs for insurance teams, helping organizations adopt automation tools and apply AI to complex insurance decision-making.

**Key features:**

- Insurance\-specific AI curriculum
- Practical automation adoption guidance
- Designed for intermediary teams

*Target users:* Insurance agency and brokerage staff

## Category & focus

- Subcategories: Chatbot / Conversational AI, Robotic Process Automation, API Integration, Blockchain
- Insurance verticals: P&C Commercial, Specialty/E&S
- Target customers: Brokers, Agents/Agencies

## Notable customers

- Henderson Insurance Consultants Limited \(HK\.Insure platform\)

## Links

- Directory profile: <https://insurtechlist.com/companies/bits-asia/>
- Parent group: <https://originals.hk/>
- Company profile: <https://originals.group/about/bits-asia/>

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*Last updated: 2026\-05\-11*